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iRubric: Business Plan Grading Rubric Week 4

iRubric: Business Plan Grading Rubric Week 4

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Business Plan Grading Rubric Week 4 
Business Plan Assignment.
Rubric Code: BXCB6B9
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

1 pts

Sufficient

2.5 pts

Proficient

4 pts

Advanced

5 pts

Market research

Poor /Lacking Info

Market research is not well covered within the plan.
Sufficient

Some of the following well covered: Total size of your industry, industry trends, target market size, realistic share of target, customer needs or preference changes.
Proficient

Most of the following well covered: Total size of your industry, industry trends, target market size, realistic share of target, customer needs or preference changes.
Advanced

All of the following well covered: Total size of your industry, industry trends, target market size, realistic share of target, customer needs or preference changes.
Barriers to entry

Poor /Lacking Info

Plan contains an inadequate or no discussion of barriers to entry.
Sufficient

Some barriers to entry are discussed as a factor for your entry into the busienss and how easy or hard it is for competitors to join.
Proficient

Most Barriers to entry are discussed as a factor for your entry into the busienss and how easy or hard it is for competitors to join.
Advanced

Barriers to entry are well discussed as a factor for your entry into the busienss and how easy or hard it is for competitors to join.
SWOT analysis

Poor /Lacking Info

Inadequate or missing SWOT analysis.
Sufficient

Some SWOT analysis that identifies the market situation to include a strategy to how your business fits into the analysis.
Proficient

Proficient SWOT analysis that identifies the market situation to include a strategy to how your business fits into the analysis.
Advanced

Quality SWOT analysis that identifies the market situation to include a strategy to how your business fits into the analysis.
Features, customers, competitors

Poor /Lacking Info

Does not adequately address the product or service with the target customers and competitors
Sufficient

Addressed the product or service with the target customers and competitors without synthesizing a doable plan.
Proficient

Addresses and synthesize the product or service with the target customers and competitors in a holistic and realistic with a few holes missing.
Advanced

Addresses and synthesize the product or service with the target customers and competitors in a holistic and realistic manner.
Writing Skills

Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.




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