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iRubric: Business Plan Grading Rubric Week 4
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Business Plan Grading Rubric Week 4
Business Plan Grading Rubric Week 6
Business Plan Assignment.
Rubric Code:
BXCB6B9
By
jdovel
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
(none)
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Business Plan Rubric
Poor /Lacking Info
1 pts
Sufficient
2.5 pts
Proficient
4 pts
Advanced
5 pts
Market research
Poor /Lacking Info
Market research is not well covered within the plan.
Sufficient
Some of the following well covered: Total size of your industry, industry trends, target market size, realistic share of target, customer needs or preference changes.
Proficient
Most of the following well covered: Total size of your industry, industry trends, target market size, realistic share of target, customer needs or preference changes.
Advanced
All of the following well covered: Total size of your industry, industry trends, target market size, realistic share of target, customer needs or preference changes.
Barriers to entry
Poor /Lacking Info
Plan contains an inadequate or no discussion of barriers to entry.
Sufficient
Some barriers to entry are discussed as a factor for your entry into the busienss and how easy or hard it is for competitors to join.
Proficient
Most Barriers to entry are discussed as a factor for your entry into the busienss and how easy or hard it is for competitors to join.
Advanced
Barriers to entry are well discussed as a factor for your entry into the busienss and how easy or hard it is for competitors to join.
SWOT analysis
Poor /Lacking Info
Inadequate or missing SWOT analysis.
Sufficient
Some SWOT analysis that identifies the market situation to include a strategy to how your business fits into the analysis.
Proficient
Proficient SWOT analysis that identifies the market situation to include a strategy to how your business fits into the analysis.
Advanced
Quality SWOT analysis that identifies the market situation to include a strategy to how your business fits into the analysis.
Features, customers, competitors
Poor /Lacking Info
Does not adequately address the product or service with the target customers and competitors
Sufficient
Addressed the product or service with the target customers and competitors without synthesizing a doable plan.
Proficient
Addresses and synthesize the product or service with the target customers and competitors in a holistic and realistic with a few holes missing.
Advanced
Addresses and synthesize the product or service with the target customers and competitors in a holistic and realistic manner.
Writing Skills
Poor /Lacking Info
Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient
Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient
Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced
No writing mechanics errors; writing style is easy for reader to follow.
Subjects:
Business
Types:
Project
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