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iRubric: Tuck's Spring Water Print Advertisement rubric

iRubric: Tuck's Spring Water Print Advertisement rubric

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Tuck's Spring Water Print Advertisement 
Print Advertisement
You must create a print advertisement for the water from the spring. The print ad must include: 1. Slogan and Logo (Catching phrase and Trademark image) 2. At least 2 Advertising Techniques 3. Clear message for Intended Target Audience 4. Intentional Colour and Design with images and bold words 5. Accuracy of Conventions
Rubric Code: A23BWX6
By rrdwilson
Ready to use
Public Rubric
Subject: English  
Type: Assignment  
Grade Levels: 6-8

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  Not Yet

1 pts

Beginner

2 pts

Apprentice

3 pts

Expert

4 pts

Message

Information on the product is clearly laid out.
Not Yet

Word choice is too simple or repetitive.
Beginner

Word choice is mostly engaging. You have some variety in the style of ad.
Apprentice

Word choice is engaging and you have a distinctive writer's voice. Audience clearly understands what this product is all about.
Expert

Writing is engaging and shows an outstanding writer's voice. Audience clearly understands the product and the message behind it.
Slogan and Logo

Product contains a logo and slogan are clearly identified.
Not Yet

Includes no colour and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.
Beginner

Includes some colour but overall poor organization. Poor slogan and or logo,
Apprentice

Good use of colour and space. Ad is well organized. Effective slogan and logo.
Expert

Excellent use of colour and space. Excellent organization. Excellent slogan and logo.
Target Audience

Target audience is identified.
Not Yet

Ad is neither suitable nor relevant for the target audience.
Beginner

Ad is somewhat suitable and relevant for the targeted audience.
Apprentice

Ad is mostly suitable and relevant for the target audience.
Expert

Ad is completely suitable and relevant for the target audience.
Persuasive Techniques

Persuasive techniques used in advertisement.
Not Yet

Little or no use of persuasive techniques; Or although most or all techniques are present, their effect is not persuasive.
Beginner

1 persuasive technique effectively used in advertisement. Effect may not be persuasive.
Apprentice

1-2 persuasive techniques used in the print advertisement. Effect is somewhat persuasive.
Expert

2 or more persuasive techniques are carefully chosen in the print advertisement. Effect is significantly persuasive.
Conventions

Accuracy of spelling, grammar, punctuation and capitalization rules.
Not Yet

Little to no attempt evident.
Beginner

Some attempt to demonstrate accuracy. Meaning is somewhat impeded.
Apprentice

Some errors in conventions; meaning is not impeded.
Expert

Essentially error free. Care and attention given to all convention.



Keywords:
  • Advertisement, English, Print Ad, Popular Culture, Media



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