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iRubric: Marketing (Print Advertisement) rubric

iRubric: Marketing (Print Advertisement) rubric

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Marketing (Print Advertisement) 
Marketing (Print Advertisement)
You must create three print advertisements for an existing product. It must have all of the elements as described on the assignment sheet. Be sure that your ad has the following 4 elements of a print advertisement which include the following: a. Headline, b. Illustration, c. Copy, d. Slogan.
Rubric Code: ZX999X8
By ladyshawn777
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 9-12

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  Poor

Lacking Control

15 pts

Fair

Minimal Control

19 pts

Good

Sufficient Control

21 pts

Very Good

Consistent Control

23 pts

Excellent

Full command

25 pts

Ideas
25 pts

Print Advertisement must address all components and steps a Headline, Illustration, Copy, and Slogan.
Poor

Print Advertisement does not answer all of the questions and the subject and information about the product or service being advertised is missing.
Fair

Print Advertisement answers most of the questions but is not specific enough.
Good

Print Advertisement answers most of the questions but is a bit vague in specifying the details required.
Very Good

Print Advertisment is clear, but needs to be expanded.
Excellent

Print Advertisement does address all components and and answers the questions "Who?" and "What" in terms of brand name and specifics of the product or service.
Advertisements
25 pts

Overall design of the advertisement is clear, the color used is engaging for the product and the product is clearly the focus of the ad.
Poor

It is clear that the most minimal effort was put into the completion of all three advertisements.
Fair

All three ads are missing requirements but the ads, overall, are passable.
Good

At least two of the ads are missing some of the requirements but the ads, overall, are acceptable.
Very Good

All requirements are met for two of three advertisements. One advertisement is minimally less than required.
Excellent

The designs are colorful, the product/service is definitive, the print is readable, and the overall look is clean and creative.
Presentation
25 pts

All group members participated, the speaker(s) spoke clearly and at a comfortable pace and all rules of proper English were followed.
Poor

Only one member presented and that presentation was minimal.
Fair

The presentation, overall, was passable, but there were many errors in presentation skills.
Good

More than one member of the group did not and/or minimally participated but all other requirements were met.
Very Good

One member of the group did not participate, but all other requirements were met.
Excellent

The members of the group all participated, the speaker (s) was (were) heard clearly, there is full control of conventions and the presentation overall was clearly rehearsed and comfortable.



Keywords:
  • Print Advertisement



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