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iRubric: ADVERTISING VIDEO rubric

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ADVERTISING VIDEO ADVERTISING VIDEO Students will create an advertisement using persuasive details, colour, images, sound and good adjectives. Advertisement can be for an original product(a product you create) or a product that is already on the market ( create a new ad for Pepsi, etc). Choose HOW you want to market and your target audience. Decide how best you can persuade those buyers to purchase your product. Rubric Code: YXCA5C3 By itzellopez Ready to use Public Rubric Subject: English Type: Project Grade Levels: K-5

Advertising Video
	Needs Improving 5 pts	Some Good Details 10 pts	Very Good 15 pts	Excellent 20 pts
POWER OF ADVERT Make ad exciting for customer	Needs Improving The ad does not really excite the customer	Some Good Details The ad gets the consumer's attention and uses two ideas on mind map	Very Good The ad uses three or more ideas on mind map	Excellent The ad is great and makes you definitely want to buy the product !
IMPORTANT INFORMATION Product name, what it does, why you should buy it	Needs Improving No name and does not explain what it does	Some Good Details Clear product name and one good thing about it	Very Good Product name is clear<BR> and repeated, 2 examples of why you should buy it	Excellent Product name very clear, ALL information about it is used
OVERALL DESIGN Uses color, sound, pictures, moving images, words etc to make it memorable	Needs Improving Not clear, no colour, uninteresting, images too small, no words	Some Good Details Some colour, pictures, words, no moving images	Very Good Lots of colour, good pictures, sound, words, moving images	Excellent Good colour, pictures connected to product, song, moving images and words that you remember
LANGUAGE Use of powerful words, adjectives, good spelling, makes sense	Needs Improving Poor use of language, not checked properly	Some Good Details One adjective used and makes sense	Very Good Three adjectives used, makes sense, most words spelled correctly	Excellent More than three adjectives, all words spelled correctly, clear and makes sense