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iRubric: ADVERTISING VIDEO rubric

iRubric: ADVERTISING VIDEO rubric

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ADVERTISING VIDEO

  Derived from rubric: ADVERTISING VIDEO
built by itzellopez

Rubric Code: YXCA5C3
Students will create an advertisement using persuasive details, colour, images, sound and good adjectives. Advertisement can be for an original product(a product you create) or a product that is already on the market ( create a new ad for Pepsi, etc). Choose HOW you want to market and your target audience. Decide how best you can persuade those buyers to purchase your product.
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Keywords: video advertisement
Categories: Subjects: English  
Types: Project  
Grade Levels: K-5


Powered by iRubric Advertising Video
  Needs Improving
5 pts
Some Good Details
10 pts
Very Good
15 pts
Excellent
20 pts
POWER OF ADVERT
Make ad exciting for customer
Needs Improving

The ad does not really excite the customer
Some Good Details

The ad gets the consumer's attention and uses two ideas on mind map
Very Good

The ad uses three or more ideas on mind map
Excellent

The ad is great and makes you definitely want to buy the product !
IMPORTANT INFORMATION
Product name, what it does, why you should buy it
Needs Improving

No name and does not explain what it does
Some Good Details

Clear product name and one good thing about it
Very Good

Product name is clear<BR>
and repeated, 2 examples of why you should buy it
Excellent

Product name very clear, ALL information about it is used
OVERALL DESIGN
Uses color, sound, pictures, moving images, words etc to make it memorable
Needs Improving

Not clear, no colour, uninteresting, images too small, no words
Some Good Details

Some colour, pictures, words, no moving images
Very Good

Lots of colour, good pictures, sound, words, moving images
Excellent

Good colour, pictures connected to product, song, moving images and words that you remember
LANGUAGE
Use of powerful words, adjectives, good spelling, makes sense
Needs Improving

Poor use of language, not checked properly
Some Good Details

One adjective used and makes sense
Very Good

Three adjectives used, makes sense, most words spelled correctly
Excellent

More than three adjectives, all words spelled correctly, clear and makes sense



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