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iRubric: Super and young people advertising campaign presentation rubric

iRubric: Super and young people advertising campaign presentation rubric

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Super and young people advertising campaign presentation 
Super and young people advertising campaign presentation
Rubric Code: YX92429
By JoeCepeda
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Super and young people
Advertising campaign
  High

5 pts

Medium

4 pts

Low

3 pts

Needs work

2 pts

Knowledge of target audience

Knowledge of target audience
High

All characteristics of target audience interestingly and accurately identified

Connections between target audience and topic of super accurately identified
Medium

Many characteristics of target audience accurately identified

Many accurate connections made between target audience and topic of super
Low

Some characteristics of target audience accurately identified

Connections made between target audience and topic of super
Needs work

Few characteristics of target audience identified accurately

Limited connections made between target audience and topic of super
Content

Strength of superannuation content
High

Accurate and interesting super material selected

Major ideas about super are included and clear to the audience
Medium

Appropriate and accurate super material selected

Some ideas included are important and explained clearly
Low

Some examples are inappropriate or major points omitted

Improves audience knowledge on some points
Needs work

Fails to provide helpful information

Purpose of material was not clear and audience uncertain about what to include
Knowledge of media

Knowledge of appropriate media for target audience
High

Suggested media suitable for communication of campaign message and accurately described

Justification of selection comprehensive and accurate
Medium

The media listed communication of campaign message were suitable

Appropriate explanation of why certain media were selected
Low

A few media examples suitable for communication of campaign message listed

Some explanation of why certain media were selected
Needs work

Largely unsuitable media selected for communication of campaign message

Little explanation of why certain media were selected
Creativity

Creativity of Presentation to Project Manager
High

Original presentation of material with excellent variety

Attention of audience clearly gained and held throughout
Medium

Some originality apparent in presentation of material and adequate variety

Attention of audience gained and held throughout
Low

Little variation in the material presented

Some repetition restricted clarity of message
Needs work

The message was repetitive and not clear to audience

Message to audience not clear due to lack of variety and clarity
Length and timeliness

Length & timeliness of presentation
High

Presentation covered all points required and completed on time
Medium

Presentation covered major points required and completed on time
Low

Presentation too long or too short, but covered required content
Needs work

Inappropriate length and required content not covered.




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