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iRubric: Advertisement: Persuasive Writing rubric
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Advertisement: Persuasive Writing
Rubric Code:
Y2XCWW8
By
kfabanich
Ready to use
Public Rubric
Subject:
English
Type:
Writing
Grade Levels:
(none)
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Desktop Mode
Mobile Mode
Advertisement
Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
Critical Components
Poor
Advertisement is
missing significant
elements of the
critical
components.
Fair
Advertisement is
missing several
elements of
the critical
components.
Good
Advertisement
includes the
majority of the
advertisement
critical
components.
Excellent
Advertisement
Includes: clever
product name,
description,
attention-grabbing
language, call to
action, and
uniqueness.
Style
Poor
No evidence of
effective word
choice and/or
precise language.
Fair
Word choice and
language does
not enhance the
effectiveness of
the ad. Words
and phrases do
not evoke imagery
and/or sensory
detail.
Good
Acceptable word
choice and
precise language.
Some words or
phrases evoke
imagery and
sensory detail.
Excellent
Advertisement
includes
exceptional word
choice and precise
language. Many
words evoke
imagery and
sensory detail.
Spelling and Grammar
Poor
4 or more
mistakes in
spelling and
grammar.
Fair
Less than 3
mistakes in
spelling and
grammar
Good
Less than 2
mistakes in
spelling and
grammar.
Excellent
No mistakes in
spelling and
grammar.
Price and Special Offers
Poor
Price and special offer are not
included in the
advertisement.
Fair
Price and special offer are
included in
advertisement,
but are not
effective
Good
Price and special offers are
included in
advertisement
and are effective.
Excellent
Price and special offers are
included in
advertisement and
are extremely
effective.
Transition words
Poor
Transition words between ideas are unclear OR nonexistent.
Fair
Some transition words work well, but some connections between ideas are fuzzy.
Good
Transition words show how ideas are connected, but there is little variety
Excellent
A variety of thoughtful transition words are used. They clearly show how ideas are connected
Subjects:
English
Types:
Writing
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