Skip to main content
iRubric: PRCA 3331 Final Project Assessment (worth 250 pts) rubric

iRubric: PRCA 3331 Final Project Assessment (worth 250 pts) rubric

preview rubric

 

edit print email Copy to my rubrics Bookmark test run apply to... delete

PRCA 3331 Final Project Assessment (worth 250 pts) built by bnixon

Rubric Code: Y26B53
This is a rubric for assessing the final project for an undergrad public relations course (Corporate PR).
ready Ready to use    public Public Rubric

Directly link to this rubric or embed it on your website:
url:
link:
embed:
Keywords: blog public relations
Categories: Subjects: Business   Communication   English   Humanities   Journalism  
Types: Homework   Project   Assignment   Writing  
Grade Levels: Undergraduate

Powered by iRubric Criterion
  EXPERT 100% WOW!
250 pts
MASTERED 85% GOOD
212 pts
SUFFICIENT 75%
187 pts
MASTERY NOT YET REACHED 60%
150 pts
POOR / OMITTED
0 pts
Table of Contents
5 %
EXPERT 100% WOW!

*Provides a brief overview of the project
* Page has working hyperlinks to all sections in the project
MASTERED 85% GOOD

* Page has working hyperlinks to all sections in the project
SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Organization & Structure
20 %
EXPERT 100% WOW!

*Structure & organization of the blog posts is clear and easy to follow.
* Paragraph transitions are used where necessary; they are logical and maintain the flow of thought throughout the blog posts.
*Sentences are short (no more than 25 words, usually).
*Paragraphs are short (no more than three sentences).
MASTERED 85% GOOD

*Structure & organization of the blog posts is generally clear and easy to follow.
* Paragraph transitions are used in most necessary places; they are logical and maintain the flow of thought throughout most blog posts.
*Most sentences are short (no more than 25 words, usually).
*Most paragraphs are short (no more than three sentences).
SUFFICIENT 75%

*Structure & Organization and structure detract from the message of the writer.
* Paragraphs are disjointed and lack transition of thoughts.
*Sentences are choppy (too short) or wordy (too long).
MASTERY NOT YET REACHED 60%


POOR / OMITTED


Spelling / Grammar
15 %
EXPERT 100% WOW!

No errors
MASTERED 85% GOOD

One or two more errors in spelling or grammar
SUFFICIENT 75%

Three or four more errors in spelling or grammar
MASTERY NOT YET REACHED 60%

Five or six errors in spelling or grammar
POOR / OMITTED

Seven or more errors in spelling or grammar
Sections
Company Overview
5 %
Organization & Structure
EXPERT 100% WOW!

* Thorough description of this section.
* Includes relevant hyperlinks, especially where needed to provide credit to original source
MASTERED 85% GOOD


SUFFICIENT 75%

* Provides some relevant information
* Leaves the reader wanting to know more about the topic
* Relevant hyperlinks are not included or lead to irrelevant sites
MASTERY NOT YET REACHED 60%


POOR / OMITTED

Section not included
History / Timeline
5 %
Organization & Structure (bulleted list acceptable)
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Model of PR
5 %
Organization & Structure (based on Grunig & Hunt's model)
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Publics
5 %
Organization & Structure (includes all relevant publics)
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Top Challenges
5 %
Organization & Structure
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Awards & Honors
5 %
Organization & Structure (includes how the company is using these for promotion)
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Groundswell
5 %
Organization & Structure (includes specific examples of how company is addressing one or more of the categories)
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Online Newsroom Critique
5 %
Organization & Structure
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Career Opportunities
5 %
Organization & Structure
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


More or Less
5 %
Includes at least two paragraphs on why
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Additional Section #1
5 %
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED


Additional Section #2
5 %
EXPERT 100% WOW!


MASTERED 85% GOOD


SUFFICIENT 75%


MASTERY NOT YET REACHED 60%


POOR / OMITTED





Discuss this rubric



Do more with this rubric:

Preview

Preview this rubric.

Edit

Modify this rubric.

Copy

Make a copy of this rubric and begin editing the copy.


Print

Show a printable version of this rubric.

Categorize

Add this rubric to multiple categories.

Bookmark

Bookmark this rubric for future reference.
Assess

Test run

Test this rubric or perform an ad-hoc assessment.

Grade

Build a gradebook to assess students.

Collaborate

Apply this rubric to any object and invite others to assess.
Share

Publish

Link, embed, and showcase your rubrics on your website.

Email

Email this rubric to a friend.

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Bookmark this page:   RCampus RCampus   twit this twitter   delicious del.icio.us   digg Digg   facebook Facebook  
Copyright © 2018 Reazon Systems, Inc.  All rights reserved.