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iRubric: PRCA 3331 Final Project Assessment (worth 250 pts) rubric

iRubric: PRCA 3331 Final Project Assessment (worth 250 pts) rubric

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PRCA 3331 Final Project Assessment (worth 250 pts) News Release Assessment (worth 50 pts) This is a rubric for assessing the final project for an undergrad public relations course (Corporate PR). Rubric Code: Y26B53 By bnixon Ready to use Public Rubric Subject: Communication Type: Writing Grade Levels: Undergraduate

Criterion
	EXPERT 100% WOW! 250 pts	MASTERED 85% GOOD 212 pts	SUFFICIENT 75% 187 pts	MASTERY NOT YET REACHED 60% 150 pts	POOR / OMITTED 0 pts
Table of Contents 5 %	EXPERT 100% WOW! Provides a brief overview of the project Page has working hyperlinks to all sections in the project	MASTERED 85% GOOD * Page has working hyperlinks to all sections in the project	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Organization & Structure 20 %	EXPERT 100% WOW! Structure & organization of the blog posts is clear and easy to follow. Paragraph transitions are used where necessary; they are logical and maintain the flow of thought throughout the blog posts. Sentences are short (no more than 25 words, usually). Paragraphs are short (no more than three sentences).	MASTERED 85% GOOD Structure & organization of the blog posts is generally clear and easy to follow. Paragraph transitions are used in most necessary places; they are logical and maintain the flow of thought throughout most blog posts. Most sentences are short (no more than 25 words, usually). Most paragraphs are short (no more than three sentences).	SUFFICIENT 75% Structure & Organization and structure detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Spelling / Grammar 15 %	EXPERT 100% WOW! No errors	MASTERED 85% GOOD One or two more errors in spelling or grammar	SUFFICIENT 75% Three or four more errors in spelling or grammar	MASTERY NOT YET REACHED 60% Five or six errors in spelling or grammar	POOR / OMITTED Seven or more errors in spelling or grammar
Sections
Company Overview 5 % Organization & Structure	EXPERT 100% WOW! * Thorough description of this section. * Includes relevant hyperlinks, especially where needed to provide credit to original source	MASTERED 85% GOOD	SUFFICIENT 75% * Provides some relevant information * Leaves the reader wanting to know more about the topic * Relevant hyperlinks are not included or lead to irrelevant sites	MASTERY NOT YET REACHED 60%	POOR / OMITTED Section not included
History / Timeline 5 % Organization & Structure (bulleted list acceptable)	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Model of PR 5 % Organization & Structure (based on Grunig & Hunt's model)	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Publics 5 % Organization & Structure (includes all relevant publics)	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Top Challenges 5 % Organization & Structure	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Awards & Honors 5 % Organization & Structure (includes how the company is using these for promotion)	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Groundswell 5 % Organization & Structure (includes specific examples of how company is addressing one or more of the categories)	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Online Newsroom Critique 5 % Organization & Structure	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Career Opportunities 5 % Organization & Structure	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
More or Less 5 % Includes at least two paragraphs on why	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Additional Section #1 5 %	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Additional Section #2 5 %	EXPERT 100% WOW!	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED

Keywords:

blog public relations

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