iRubric: T.V. Commercial Project rubric

Commercial includes all information relevant to the company's product or service. Phrase or tagline has all of the following: relates directly to product; doesn't have any offensive language; unique; encourages the reader to purchase the product or service right away!

Commercial includes all relevant information; however, it does not utilize the resources and/or is not well-organized.
Phrase or tagline has 3 of the following: relates directly to product; doesn't have any offensive language; unique, easily remembered; encourages the reader to purchase the product or service right away!

Commercial does not have all of the relevant information of the company's product or service. Sources and information are not used in an effective manner, or there is not enough information presented. Information is presented in an unorganized manner.

Script is easy to read and all elements are clearly identified, written, and described that someone else could re-create the ad.

Script can be read and most elements are clearly identified, written, and described. Someone could re-create the ad after asking 1-2 questions.

Script is difficult to read with some written drafts of the elements. It would be hard for someone to re-create the ad without asking a lot of questions.

Script is too difficult to read. It would be impossible to re-create the ad.