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iRubric: Flyer Rubric

iRubric: Flyer Rubric

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Flyer Rubric 
This is a rubric for grading a flyer.
Rubric Code: Y23698B
Ready to use
Public Rubric
Subject: Education  
Type: Assignment  
Grade Levels: Undergraduate

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  Exemplary

5 pts

Competent

3.75 pts

Developing

3 pts

Minimally Evident

1 pts

Not Evident

0 pts

Organization

Exemplary

Layout is logical and appealing;
An obvious focal point or attention grabber is apparent
Competent

Layout is organized;
a Z format followed. What is a Z format? https://instapage.com/marketing-dictionary/z-pattern
White space used appropriately
Developing

Layout is haphazard;
Not enough white space
Minimally Evident

Layout is confusing;
Not Evident

No layout is apparent
Attractiveness

Exemplary

Text fonts and sizes are well chosen;
exceptionally attractive formatting and easy to read
Competent

Text fonts and sizes are readable;
attractive formatting
Developing

Text fonts and sizes may cause distraction; unattractive formatting
Minimally Evident

Text fonts and sizes make the flyer difficult to read; distracting and unattractive formatting
Not Evident

Too wordy and hard to read
Formatting distracts from the message
Content

Exemplary

Flyer contains at least
90 % of the required information.
Competent

Flyer contains 80% of the required information
Developing

Flyer contains 70% of the required information
Minimally Evident

Flyer contains 60 % of the required information
Not Evident

Flyer contains less than 50% of the required information
Spelling/Grammar

Exemplary

No errors are evident after proofreading
Competent

No more than 1 errors are evident after proofreading
Developing

No more than 2 errors are evident after proofreading
Minimally Evident

No more than 3 errors are noted
Not Evident

4 or more spelling or grammar errors
Graphics

Exemplary

Graphics go well with the text and there is a good mix of text and graphics
Competent

Graphics go well with the text but there are so many that they distract from the text
Developing

Graphics go well with the text but there are too few and the flyer seems "text heavy"
Minimally Evident

Graphics do not go with the accompanying text or appear to be randomly chosen
Not Evident

No graphics



Keywords:
  • flyer poster







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