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iRubric: Startup Business Evaluation MGT720 rubric

iRubric: Startup Business Evaluation MGT720 rubric

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Startup Business Evaluation MGT720 
Startup Business Evaluation
Rubric to evaluate a startup business by investors (e.g. VC or Angel investors).
Rubric Code: Y22789B
By eddygon
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Graduate

Powered by iRubric Investor Prepareness
  Not Done

0 pts

Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Business Idea

Not Done

Business idea is not done (you can stop here).
Poor

Business idea is not crystalized or has been done by others and failed.
Fair

Business idea is faily clear and unique.
Good

Clear and unique business idea.
Excellent

Investor-attractive idea
Executive Summary

Not Done

Not Done
Poor

Preliminary or out-dated.
Fair

Needs work
Good

Complete and up-to-date
Excellent

Speaks to Investor Interests
Management Team

Not Done

No team. Or founder spends part time on this business.
Poor

Equivalent of one to two full time team members.
Fair

Two or more team members with sufficient experties.
Good

Solid team covering all aspects of business.
Excellent

Elaborates on Team risks and gaps from an investment perspective
Solution/Product

Not Done

Nothing has been done. At the idea stage.
Poor

Some work has been done. Prototype is not ready.
Fair

There is a prototype of product or service.
Good

There is a working product or service.
Excellent

Clear articulated Key Investment indicators
Persona Types: Target Market

Not Done

Unidentified
Poor

Vague/Generic and only 1 persona Type. Demographics only
Fair

Understandable and 2-3 persona types. B
Good

Clearly identified.
Excellent
Customer Problem

Not Done

No Customer Problem Map.
Poor

Weak Customer Problem Map
Fair

Sufficiently populated and researched Customer Problem Map
Good

Well populated and research-supported Customer Problem Map
Excellent

Comprehensively validated
Customer Problem Map
Business / Revenue model

Not Done

No model.
Poor

Weak or unproven model.
Fair

Tested model. May not be strong enough.
Good

Proven model tested by others.
Excellent
Financial investments

Not Done

None, negligible.
Poor

Founders money.
Fair

Founders money plus some investors.
Good

Large investors money.
Excellent
Revenues

Not Done

None, negligible.
Poor

Little, with small potential.
Fair

Break even or close to break even.
Good

Profitable with high potential.
Excellent
Market Saturation

Not Done

Over saturated market with huge competition (e.g. social networking)
Poor

Largely saturated market. Room for entry.
Fair

Unsaturated market. Sufficient room for entry.
Good

Lightly serviced market. Lot of room for entry.
Excellent
Timeline

Not Done
Poor
Fair
Good
Excellent



Keywords:
  • Business, investor, entrepreneurship, VS, Angel Investor, Investment, Business Plan



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