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iRubric: School Video (Student Experience) rubric

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School Video (Student Experience) Promotional Video Student(s) will produce a promo/ad of at least 1 minute in length on an approved idea for the school Rubric Code: XXC8726 By saboush Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: 9-12

Promo/Ad
	Distinguished 5 pts	Proficient 4 pts	Apprentice 3 pts	Amature 1 pts
Intent/Key Audience	Distinguished Intent sheet very detailed, followed and revisions noted and key audience recognized	Proficient Intent sheets are weak in 1 or 2 areas and key audience not extremely clear	Apprentice A few areas showing intention, but more effort should have been put into the intent sheets and key audiences	Amature Hardly any effort in planning
Impact	Distinguished Idea or event thoroughly covered in an interesting and creative manner	Proficient Some key information was not included	Apprentice Weak, but adequate	Amature Minimal, if any, effort
Technical (Visual Impact & Editing)	Distinguished Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics (if applicable). Shots serve a purpose; transitions and special effects used when necessary	Proficient 1 or 2 errors that could not be removed in editing; some visual impact. Lack of or over-use in several areas	Apprentice Some parts are difficult to watch because basic camera skills are weak; visuals are not original. Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video	Amature Errors make viewing difficult; no visual impact. minimal effort to improve quality through editing
Co-operation. Time & Effort	Distinguished Worked cooperatively with partners all the time with no need for adult intervention. Student used class time wisely and far exceeded the requirements of the project.	Proficient Worked cooperatively with partners most of time but had a few problems that the team resolved themselves. Student used class time wisely and completed the requirements of the project.	Apprentice Worked cooperatively with partners most of the time, but had one problem that required adult intervention. Student did not use class time wisely and fulfilled most of the requirements of the project.	Amature Worked cooperatively with partners some of the time, but had several problems that required adult intervention.Student wasted class time and fulfilled few or none of the requirements of the project.
Co-operation. Time & Effort	Distinguished	Proficient	Apprentice	Amature