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iRubric: Catalog-Multi-Page Marketing Print Assessment rubric

iRubric: Catalog-Multi-Page Marketing Print Assessment rubric

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Catalog-Multi-Page Marketing Print Assessment 
Catalog-Multi-Page Marketing Print Assessment
Create a 2 page catalog advertising spread that incorporates your favorite brand. Choose the product images of your choice. Be sure you select one that showcases all the InDesign elements that have been practiced and applied in class. Pay attention to detail and make the finished product look as professional as possible. Follow all your desktop publishing guidelines using InDesign and Photoshop. The final project must in one InDesign document with 2 or more pages.
Rubric Code: XXC74C4
By Njones1
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric InDesign Magazine Spread Assessment
  Exemplary

4 pts

Proficient

3.4 pts

Basic

3 pts

Poor

2.6 pts

Margin layout

Exemplary

Take image or background out to the edges of the Paper. Make sure bleed area is beyond page area.
Proficient

Image or background is in the print area taking up most of the page. Image is not beyond the print area
Basic

Image is to small to give impact to the magazine.
Poor

No image is on the page
Thinking & Inquiry

Exemplary

Choose a spread that can reflect the publishing elements you are trying to demonstrate understanding of. It must be school appropriate.
Proficient

Spread does not reflect all the publishing elements. It is still creative and showcases desktop publishing application.
Basic

Does not follow expectations. Is not creative.
Poor

The title does not meet any of the criteria.
Courses and supporting text

Exemplary

Article headlines are interesting.
Proficient

Headlines are not interesting.
Basic

Lack of interesting elements.
Poor

No titles
Photos

Exemplary

Photo is in focus and utilizes the composition elements. Photo is compelling and brings the reader into the print media.
Proficient

Photo is not in focus, it lacks clarity, and/ or the subject matter is not in line with magazine.
Basic

Photo is of poor quality and does not add to the overall quality of the print media cover.
Poor

Photo is missing. Photo is self portrait. Photo was taken by someone else.
Color/Shape/Graphics

Exemplary

Color or graphics are used to add interest to the cover.
Proficient

color/graphic used does not bring in the viewer.
Basic

color/graphic used is plain showing no research.
Poor

colors or graphics are used ineffectively
Letter Font

Exemplary

Letter font shows extensive research and decision making skills.
Utilize consistent font (point size), leading and line measure. i.e. 10/11x23.
Proficient

Letter font shows some research and decision making skill. Mostly consistent.
Basic

Letter font shows little research and decision making skills. Very little planning when it comes to font size(point), leading and line measure.
Poor

Letter font shows not research.
Grammar/spelling

Exemplary

0 errors
Proficient

1 error
Basic

2 errors
Poor

more than two errors
Overall professional appearance

Exemplary

Print media has a professional appearance.
Proficient

Print media spread has a semi-professional appearance.
Basic

Print media spread has an unprofessional appearance.
Poor
Project Management

Exemplary

Print media project was completed before due date.
Proficient

Print media project was completed by due date.
Basic

Print media project was completed by due date, but then resubmitted.
Poor

Print media project was not completed before due date.
Research/Communication

Exemplary
Proficient
Basic
Poor






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