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iRubric: Business Plan - Retail Marketing Final Project Rubric

iRubric: Business Plan - Retail Marketing Final Project Rubric

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Business Plan - Retail Marketing Final Project Rubric 
Business Plan - Retail Marketing Final Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Title and Table of Contents, Business Description, Writing a Mission Statement, Developing the Marketing Plan, etc.
Rubric Code: XXA6WBC
By JoeCepeda
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Final Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
4 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meet expectations<BR>
Missed Title Page or Table of Contents.
Company Description
4 pts

Basic Description<BR>
Business Product or Service
-Mission Statement
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
SWOT Analysis
4 pts

SWOT analsis. Emphasis on competition.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Objectives
4 pts

Financial, Societal, Personal and Market
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Branding/Logo
4 pts

Appropriate and catchy. Goes hand in hand.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Target Market & Location
4 pts

Identifies target market and describes location.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Merchandising
4 pts

Merchandise Listing and merchandise strategy
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Store Layout
4 pts

Provides store Layout
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Marketing Promotions
4 pts

Advertising, sales promotions including 1 year plan
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Included are samples of ads, coupons, banners etc.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Distribution
4 pts

Describe how products are moved through the distribution chain.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Operations/Management
4 pts

Describe Management team and sales personnel qualities.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Sales Projection
4 pts

Included 6 month sales budget July to December
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.
Organization
4 pts

Report flows smoothly. No grammatical errors. Included graphics
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meet expectations<BR>
Missed entire page.



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