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iRubric: Team Project-Presidential Campaign rubric

iRubric: Team Project-Presidential Campaign rubric

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Team Project-Presidential Campaign 
Team Project-Media Campaign
Use the Rubric to help with the development of your presidential campaign project.
Rubric Code: X23X378
By Amartin16
Ready to use
Public Rubric
Subject: Education  
Type: Project  
Grade Levels: 6-8, Undergraduate

Powered by iRubric Team Presentation
  Below Standard

3 pts

Approaching Standard

7 pts

Meets Standard

11 pts

Above Standard

15 pts

Project Content

Below Standard

Minimal information is included, some information is not relevant to outcomes, content is not well structured, few to no citation. Inadequate research is conducted.
The relevancy and/or authenticity was ineffective or not addressed.
Approaching Standard

Subject specific information is included, most sources properly cited. Includes enough elaboration to give readers an understanding of the topic. Basic research is evidenced.The relevancy and/or authenticity is addressed but not fully developed or presented.
Meets Standard

New and innovative content is explored, information expands on basic knowledge of topic, sources properly cited, and extensive research is conducted. The relevancy and authenticity is at addressed and made clear for the aduience.
Above Standard

Covers topic completely and in depth. Provides audience with new information.Includes properly cited sources and complete information.
The relevancy and authenticity is at an expert stage.
Critical Analysis

Below Standard

Insufficient amount of evidence, misinterpreted information. Limited evidence is used to support each point.Incomplete or not fully developed answer given to driving question; few to no conclusions offered to community
Approaching Standard

There is an appropriate and adequate amount of evidence. Each point is mainly addressed. Feasible answer given to driving question; one well thought out conclusion or multiple emerging ideas explained to community
Meets Standard

Strong and adequate evidence is used to support each point. Solid answer given to driving question; well thought out conclusions explained to community
Above Standard

Profound evidence is used to support each point. Thorough answer given to driving question; well thought out and executable solutions proposed to community
Target audience/persuasion

Below Standard

It was unclear who your audience was.
-Nothing about the advertisement was convincing or useful for selling your product.
-No evident use of any persuasive appeal


Ad is neither suitable nor relevant for the target audience.
Approaching Standard

Your advertisement did not connect with your intended audience.
-Very little of the advertisement was convincing to buy your product.
-Some evidence of a persuasive appeal
Ad is somewhat suitable and relevant for the targeted audience.
Meets Standard

It was very clear who your audience was.Your advertisement did not connect with your intended audience. Your advertisement was convincing to buy your product.
-Persuasive appeal was apparent

Ad is mostly suitable and relevant for the target audience.
Above Standard

It was very clear who your audience was.
-You connected well with your audience and provided a convincing argument as to why they should purchase your product.
-Strong use of a persuasive appeal
Ad is completely suitable and relevant for the target audience.
Organization

Below Standard

Poor time management, unequal group member contribution, disorganized transitions between presenters.
Does not conatin all required elements.
Approaching Standard

Good time management, equal group member contributions, smooth transition between group members.
Contains most required elements.
Meets Standard

Excellent coordination between group members, excellent flow during transitions.
Contains all required elements.
Above Standard

Highly effective organization in each facet of the project.
Contains extra elements beyond the required.
Media Literacy

Below Standard

Some attempt to use a marketing strategy is apparent, but it is ineffective for this cmapaign. Uses overt and implied messages to draw inferences and in simple media texts with limited effectiveness.
Approaching Standard

Marketing strategy was utilized, but multiple questions remain for effectiveness. Uses overt and implied messages to draw inferences and in simple media texts with some effectiveness.
Meets Standard

Good use of a marketing strategy is apparent, adds value and depth to the campaign. Uses overt and implied messages to draw inferences and in simple media texts with considerable effectiveness
Above Standard

Industry ready marketing strategy is used; fully promotes message of campaign. Uses overt and implied messages to draw inferences and in simple media texts with a high degree of effectiveness
Presentation

Below Standard

Relies heavily on written notes, seldom makes eye contact, voice is low and mumbled.The final product was unorganized, messy, and was not suitable for this task.
Approaching Standard

Presents with enthusiasm, makes eye contact regularly, articulates and projects voice.The final presentation was average with little effort put into the design features. Not uniform in appearance.
Meets Standard

Presents with confidence, uses strong delivery style, and engages audience.The final presentation was well-done with strong effort demonstrated with the design features used for the final product.
Above Standard

Presents with confidence,and command of both audience engagement and public speaking skills. The final product was a EXCELLENT example of a media campaign. Its use of design features are superb. It is Industry ready.
Collaboration

Below Standard

Poor collaboration with group members, lack of participation in group planning meetings, lack of accountability to the group.
Late for all or most group meetings, misses all deadlines for turning in work.
Approaching Standard

Regarded as working well with others, regular participation in group planning meetings, accountable to other members of the group. Sometimes late for group meetings, frequently turns most work on time.
Meets Standard

Showed initiative by consistently sharing knowledge, opinions, and skills to share with the team. Performed all duties of assigned team role and was accountable to the group. Always did the assigned work. Punctual for group meetings, turns in most work on time
Above Standard

Demonstrated leadership skills by organizing and coordinating tasks to meet team needs. Always has a positive attitude about the task(s) and the work of others. Consistently punctual for group meetings, turns in all work on time.
Presentation/Speech

Below Standard

Did not participate.
Approaching Standard

Participated but did not seem to dedicate time to improving products.
Meets Standard

Participated fully, team met once with "field experts", used feedback to improve products.
Above Standard

Participated fully, team utilized "field experts" and met multiple times during project, used feedback to improve final product.



Keywords:
  • Ad campaign



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