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iRubric: Create a marketing concept/product/service rubric

iRubric: Create a marketing concept/product/service rubric

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Create a marketing concept/product/service 
Create a business concept/product/service proposal
Digital marketing analysis using Internet and social media
Rubric Code: X238CX2
By nikkigail
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Concept/Product/Service Proposal
  Level 4

4 pts

Level 3

3 pts

Level 2

2 pts

Level 1

1 pts

Digital Marketing Idea

Level 4

Marketing idea is well thought out, original, needed, and would improve the life of others. Student uses excellent communication skills, and in-depth online analysis.
Level 3

Marketing idea, is mostly well thought out, somewhat original, and improves the life of others but not necessarily needed or original. Communication skills are limited and not in-depth.
Level 2

Marketing idea lacks thought, but somewhat improves the life of others, even if not needed, or not totally original.
Level 1

Marketing idea is not well thought out, does not improve the life of others, and is not needed, nor appropriate.
Digital Marketing Online Analysis

Level 4

Digital marketing analysis is well thought out, creative, precise and on-point. Relevant social media sites were explored and properly used.
Level 3

Digital marketing analysis is limited, not as creative as possible, not clearly articulated, and somewhat relevant. Social media sites were explored and used, but could have been better utilized.
Level 2

Digital marketing analysis was used, but there was little creativity, and marketing concepts were not clearly articulated and relevant. Social media sites were not properly explored or used as well as they could have been.
Level 1

Digital marketing analysis was not used and the product selected was not appropriate for this assignment. .
Internet Research of Product

Level 4

Students have researched and chosen a target market well suited for their business to succeed; students are able to identify the industry e.g. competitors, suppliers, and customers, .
Level 3

Students have chosen a target market that is appropriate for but not necessarily the best suited for their business, and lacked enough information to identify the industry e.g. competitors, suppliers, and customers
Level 2

Students have done a little research or have only chosen a target market that is somewhat suited for their business to succeed, but failed to identify the industry e.g. competitors, suppliers, and customers.
Level 1

A target market is not provided.
Team Collaboration of Products

Level 4

Students have given a detailed description of their concept, product or service(s), including the prices (with detailed responses to price questions).
Level 3

Students have given a basic description of their concept, product or service(s), including the prices (responses given to questions).
Level 2

Students have shown little effort in describing their concept, product or service(s), or not included the prices.
Level 1

Concept, product or service(s) are not described.
APA Formatting of Written Assignment

Level 4

Students APA formatting is proper using APA as required by the school district when writing reports or researched papers.
Level 3

Students APA formatting is not totally correct but the majority of the written report is properly formatted.
Level 2

Students APA formatting is not properly formatted as required and shows little effort in using proper formatting.
Level 1

Students have not formatted using APA, which is required by the District..
Promotion/Marketing Flyer

Level 4

Advertisement has been created, and is attractive and professional. It is detailed with all information and organized.
Level 3

Advertisement has been created, and is attractive and professional, but not detailed, nor was it organized.
Level 2

Advertisement has been created, but is the bare minimum, disorganized, not professional looking, nor detailed nor organized.
Level 1

No advertisement has been created.
Oral Presentation of Product

Level 4

Oral presentation of product is professional and includes all the required information, e.g. marketing, promotions, advertising, sales, and services.
Level 3

Oral presentation of product was acceptable and average, but not professional. It did not include all required elements of marketing, promotions, advertising, sales, and services. It provided basic information only.
Level 2

Oral presentation of product was okay, but barely adequate. It meet minimum requirements, but not all required elements pertaining to marketing, promotions, advertising, sales, and services were included.
Level 1

There was no oral presentation of product, which is not acceptable.
Written Presentation/Grammar/Spelling

Level 4

Student has made a prototype/presentation/model that is neat, colorful and exciting. Prototype/Presentation/Model is in line with description of concept/product/service.
There were no mistakes with grammar or spelling.
Level 3

Student has made prototype/presentation/model that lacks some clarity of language. Prototype/Presentation/Model is in line with description of concept/product/service, but there were 2 typos and grammatical errors, including 1 spelling error.
Level 2

Student has made prototype/presentation/model that lacks clarity. Prototype/Presentation/Model is not in line with description of concept/product/service and instructions for this assignment. There were 3 typos and grammatical errors along with 2 spelling errors.
Level 1

Prototype/Presentation/Model for concept/product/service was not included and there were more than 3 typos and 3 spelling errors. .



Keywords:
  • Digital Marketing



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