iRubric: Restaurant Concept Project rubric

The concept statement includes one or two of the 5 "W" categories only & identifies type of establishment specifically and accurately. Does not identify theme or marketing vision.

The concept statement includes the type of restaurant (fast food, full service, fine dining), the restaurant name and theme, target market (type of people and ages), concept related food, and why you chose your theme and why your theme is unique. Answers 4 of the 5 "W" categories accurately. Identifies theme but marketing vision is vague and is barely compelling

The concept statement includes the type of restaurant (fast food, full service, fine dining), the restaurant name and theme, target market (type of people and ages), concept related food, and an explanation about why you chose your theme and why your theme is unique. Answers all 5 "W" categories accurately. Identifies marketing vision & theme but just compelling.

The concept statement includes the type of restaurant (fast food, full service, fine dining), the restaurant name and theme, target market (type of people and ages), concept related food, and an explanation about why you chose your theme and why your theme is unique. Answers all 5 "W' categories accurately. Identifies marketing vision & theme and truly compelling.

Vision and Mission statement is not included.

Vision and Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.

Vision and Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.

Vision and Mission statement is clear, concise, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.

No advertisement or social media account was completed.

Created ad/s for newspaper,magazine, or
social media. Advertisements were marketed to the correct target audience. Restaurant concept is weak in advertisement. Social media account wasn't created.

Created powerful ad/s for newspapers, magazines, or
social media. Advertisements were marketed to the correct target audience. Restaurant concept is weak in advertisement. Created a social media account with a minimum of 1 post.

Created powerful ad/s for newspapers, magazines, or social media. Advertisements were marketed to the correct target audience. Advertisement portrays restaurant concept. Created a social media account with a minimum of 2 posts.

Design and layout is incomplete. Decor does not reflect restaurant concept.

More than 3 of the following items were missing in the restaurant design: table settings, decorations, dishes, cutlery and music. Decor includes complete restaurant layout which accurately reflects restaurant concept.

2-3 of the following items were missing in the restaurant design: table settings, decorations, dishes, cutlery and music. Decor includes complete restaurant layout which accurately reflects restaurant concept.

All of the following items were included in the restaurant design: table settings, decorations, dishes, cutlery and music. Decor includes complete restaurant layout which accurately reflects restaurant concept.

Not a very good example of menu. No restaurant name on menu. Headings but no description. No prices. Typeface too small. Menu layout imbalanced. No recipes are included.

Does not include a minimum of 1 appetizer, 2 entrees and 1 dessert. Doesn't denote allergy concerns. Headings & descriptive copy given & sells reader. Typeface is appropriate, logo included, layout is appealing. Some recipes are included using the correct format.

Includes a minimum of 1 appetizer, 2 entrees and 1 dessert. Doesn't denote allergy concerns. Headings & descriptive copy given & sells reader. Typeface is appropriate, logo included, layout is appealing.
Most recipes are included using the correct format.

Includes a minimum of 1 appetizer, 2 entrees and 1 dessert. Denotes allergy concerns. Headings & descriptive copy given & sells reader. Typeface is appropriate, logo included, layout is appealing.
All recipes are included using the correct format.

Restaurant execution is unacceptable. Numerous service errors were made, employees were not working together. Food items were not prepared properly.

Restaurant execution is good. Food is not delivered on time or to the wrong customer. All employees are not executing their positions to the best of their ability.

Restaurant execution is great. Food is prepared correctly and served on time. 1-2 service errors. All employees are executing their positions to the best of their ability.

Restaurant execution is flawless. Food is prepared correctly and served on time. No service errors. All employees are executing their positions to the best of their ability.

Errors were extreme, poorly written with many errors in grammar and spelling.

Three or four errors were on project and/or power point.

One or two errors were on project and/or power point.

All grammar and spelling is correct.