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iRubric: Come to the New World Sales Presentation 2018 rubric

iRubric: Come to the New World Sales Presentation 2018 rubric

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Come to the New World Sales Presentation 2018 
Come to the New World Sales Presentation
Students will be assigned to groups that represent a particular colony. Each group will research historical facts about their assigned colony and produce a pamphlet in which they attempt to entice colonists to settle in their colony. Students must include the information specified in the directions. Audience members will be asked to write down whether or not they would be willing to move to a particular colony based on the advertisement.
Rubric Code: WXB5W26
By nicholaskeith
Ready to use
Public Rubric
Subject: Humanities  
Type: Project  
Grade Levels: 6-8, 9-12

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  Above Target

95 pts

On Target

85 pts

Approaching Target

75 pts

Below Target

65 pts

Persuasive Techniques

Above Target

The presentation and pamphlet include 7 or more persuasive techniques that have been discussed in class.
Bandwagon, Mud Slinging, Celebrity Endorsement, Rhetorical Questioning, etc. and the student can easily identify each method as ethos, logos or pathos.
On Target

The presentation included at least five persuasive techniques which could be identified by the student as ethos, logos, or pathos.
Approaching Target

The presentation included persuasive techniques, but the group could only identify a few of the techniques as ethos, logos or pathos.
Below Target
Motivation

Above Target

The presentation addresses each individual hope and desire separately, explains the situation that Europeans are in, and uses those individual hopes and desires as persuasive tools.
On Target

The presentation uses the hopes and the desires of Europeans to persuade them to come to the New World.
Approaching Target

The presentation is very general. It is difficult to distinguish the motivations of the specific Europeans which are this presentation's audience from the motivations of any other group.
Below Target
Voice and Tone

Above Target

The student maintained eye contact and voice level, with vocal emphasis on the most important parts of the presentation, making the sales pitch intriguing to potential customers.
On Target

The student maintained appropriate eye contact and voice level, and kept the attention of potential customers.
Approaching Target

Appropriate eye contact and voice level were not consistently maintained.
Below Target
Questioning

Above Target

The student easily answers all anticipated questions both in and out of character, about both the time period in which the character resides, as well as the present day, and related the struggles of current populations to the struggles of the Colonists.
On Target

The student answered anticipated questions in and out of character, related to the present and the past, accurately.
Approaching Target

The student answered many of the questions accurately.
Below Target
Maps

Above Target

The maps clearly show the appeal of coming to a specific colony, and every need in the colony has been thought of. The route map to the new world is also present, and historically accurate, showing the eventual true location of the colony as well as other geographic features including the Appalachian Mountains and the Atlantic Ocean.
On Target

The maps show the appeal of coming to a specific colony, and the needs of the colony has been thoroughly thought out. The route map to the new world is also present, and historically accurate, showing the eventual true location of the colony as well as other geographic features including the Appalachian Mountains and the Atlantic Ocean.
Approaching Target

The maps show the appeal of coming to a specific colony, and a few of the needs of the colony have been thought out. The route map to the new world is also present, and historically accurate, showing the eventual true location of the colony as well as other geographic features.
Below Target
Historical Accuracy

Above Target

The pamphlet and sales presentation use historically accurate facts to relate to, and establish credibility with the Colonists. The information that is presented to them reveals unique insights into why they would want to leave Europe to begin with.
On Target

The pamphlet and sales presentation use historically accurate information to relate to, and establish credibility with the Colonists. The information that is presented to them reveals why they would want to leave Europe to begin with.
Approaching Target

The presentation mentions common reasons why the Colonists might want to leave Europe.
Below Target
Conflicts

Above Target

The presentation anticipates, names, and addresses audience concerns about specific potential conflicts which may affect the client.
On Target

The presentation addresses audience concerns about specific conflicts occurring in the New World.
Approaching Target

The presentation generally mentions conflicts which may affect the client.
Below Target
Evaluating Media

Above Target

The student can clearly demonstrate the ways in which media can influence public opinion, by easily answering questions related to the topic of "spin".
On Target

The student understands and can provide examples of "spin".
Approaching Target

The student can explain what "spin" means, and can provide one example
Below Target





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