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iRubric: Print Advertisement rubric

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Print Advertisement Print Advertisement You must create a print advertisement for a new or improved product for your peer group. Rubric Code: WXA93BB By rehabnis Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8, 9-12

Print Advertisement
	Below 1 pts	Almost Meeting 4 pts	Meeting 7 pts	Above 10 pts
Message Information on the product is clearly laid out.	Below Word choice is too simple or repetitive.	Almost Meeting Word choice is mostly engaging. You have some variety in the style of ad.	Meeting Word choice is engaging and you have a distinctive writer's voice. Audience clearly understands what this product is all about.	Above Writing is engaging and shows an outstanding writer's voice. Audience clearly understands the product and the message behind it.
Slogan and Logo Product contains a logo and slogan are clearly identified.	Below Includes no colour and/or inefficient use of space. Ad is confusing. Slogan and logo are lacking.	Almost Meeting Includes some colour but overall poor organization. Poor slogan and or logo,	Meeting Good use of colour and space. Ad is well organized. Effective slogan and logo.	Above Excellent use of colour and space. Excellent organization. Excellent slogan and logo.
Target Audience Target audience is identified.	Below Ad is neither suitable nor relevant for the target audience.	Almost Meeting Ad is somewhat suitable and relevant for the targeted audience.	Meeting Ad is mostly suitable and relevant for the target audience.	Above Ad is completely suitable and relevant for the target audience.
Persuasive & Visual Techniques Persuasive & Visual techniques used in advertisement.	Below 1 or no use of persuasive techniques. Or although most or all techniques are present, their effect is not persuasive.	Almost Meeting 2-3 persuasive techniques effectivley used in advertisement. Effect is persuasive.	Meeting 4 persuasive techniques used in the print advertiement. Effect is persuasive.	Above 5 or more persuasive techniques are used in the print advertisement. Effect is persuasive.
Visual Techniques Visual Techniques used in the visual advertisement	Below No use of Visual techniques, or they are not effective.	Almost Meeting 1 visual technique has been effectively used.	Meeting 2-3 Visual techniques have been effectively used.	Above 4 or more visual techniques have been effectively used.