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iRubric: Media Rubric: TV Commercial Analysis

iRubric: Media Rubric: TV Commercial Analysis

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Media Rubric: TV Commercial Analysis 
Media Rubric: TV Commercial Analysis
Students select 2 TV commercials of their choice, using the analysis example used in class to assist with their understanding and analysis of the commercial. Based on their findings, students write an analysis demonstrating their critical thinking and writing skills.
Rubric Code: W22CA7C
By mzarkovic
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Media: TV Commercial Analysis
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  Level 1 (50-59%)

(N/A)

Level 2 (60-69%)

(N/A)

Level 3 (70-79%)

(N/A)

Level 4 (80-100%)

(N/A)

Audience

Level 1 (50-59%)

Student is unable to clearly identify the target audience.

Student does not use formal language and does not use third-person point-of-view.
Level 2 (60-69%)

Student is able to somewhat identify the target audience.

Student uses some formal language and there are lapses in the usage of third-person point-of-view.
Level 3 (70-79%)

Student is able to sufficiently identify the target audience.

Student uses formal language and there may be minor lapses in the usage of third-person point-of-view.
Level 4 (80-100%)

Student is able to clearly identify the target audience with .

Student uses formal language and there are no lapses in the usage of third-person point-of-view.
Purpose / Analysis

Level 1 (50-59%)

Student is unable to clearly identify and explain the purpose of the media piece.

Student is limited in demonstrating critical thinking skills.
Level 2 (60-69%)

Student has somewhat identified and explained the purpose of the media piece.

Student has demonstrated some critical thinking skills.
Level 3 (70-79%)

Student has clearly identified and effectively explained the purpose of the media piece.

Student has effectively demonstrated critical thinking skills.
Level 4 (80-100%)

Student has thoroughly identified and effectively explained the purpose of the media piece.

Student has demonstrated critical thinking skills with a high degree of effectiveness.
Language Conventions

Level 1 (50-59%)

Student has limited use of language and tone displayed throughout the paragraph.

There is a limited application of language conventions and errors interfere with comprehension.
Level 2 (60-69%)

Student has some use of language and tone displayed throughout the paragraph.

There is a moderate application of language conventions and errors somewhat interfere with comprehension.
Level 3 (70-79%)

Student has considerable use of language and tone displayed throughout the paragraph.

There is considerable application of language conventions and errors do not interfere with comprehension.
Level 4 (80-100%)

Student has a thorough use of language and tone displayed throughout the paragraph.

There is an impressive application of language conventions and any errors do not interfere with comprehension.



Keywords:
  • Media Studies, TV Commercial Analysis, English


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