iRubric: DES370 Advanced Logo Design rubric

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DES370 Advanced Logo Design

DES340 Branding + Identity

Week 2 Assignment 2: Brand Style Guidelines (120 PTS)

Rubric Code: VXXC5BC

By aprilbiss

Ready to use

Public Rubric

Subject: Arts and Design

Type: Assignment

Grade Levels: Undergraduate

Guidelines • 8 Page Style Book containing: Cover, Intro, Logo Standards, Orientation, Colors/Color Treatment, Typography, Logo Misuse and Back Cover pages. • Submit as PDF
	Excellent 30 pts	Satisfactory 22 pts	Improvement Needed 14 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Guidelines 30 pts	Excellent Met all guidelines.	Satisfactory Met most of the guidelines.	Improvement Needed Met some guidelines.	Unsatisfactory Did not meet guidelines.	Incomplete Did not complete.
Color Choice Color(s) successfully represented the logo mark and its brand.
	Excellent 35 pts	Satisfactory 26 pts	Improvement Needed 17 pts	Unsatisfactory 8 pts	Incomplete 0 pts
Color Choice(s) 35 pts	Excellent Color(s) successfully represented the logo mark and its brand.	Satisfactory Some of the color(s) successfully represented the logo mark and its brand.	Improvement Needed The color(s) did not represent the logo mark and its brand due to its tone and hue, however could be adjusted.	Unsatisfactory Color(s) failed to represent the logo mark and its brand.	Incomplete Did not complete.
Quality of Brand Book The quality of the overall Brand Book successfully conveyed the essence of the brand in a cohesive manner.
	Excellent 30 pts	Satisfactory 22 pts	Improvement Needed 14 pts	Unsatisfactory 6 pts	Incomplete 0 pts
Quality of Brand Book 30 pts	Excellent The quality of the overall Brand Book successfully conveyed the essence of the brand in a cohesive manner.	Satisfactory The quality of the overall Brand Book conveyed the essence of the brand in a cohesive manner.	Improvement Needed The quality of the overall Brand Book needs more work to convey the essence of the brand and in making it more cohesive.	Unsatisfactory The quality of the overall Brand Book failed to convey the essence of the brand and was not cohesive.	Incomplete Did not complete.
Color Page The color page successfully displays all color specifications indicated within the logo (CMYK, RGB, Pantone) and is easy to follow.
	Excellent 10 pts	Satisfactory 8 pts	Improvement Needed 6 pts	Unsatisfactory 4 pts	Incomplete 0 pts
Color Page 10 pts	Excellent The color page successfully displays all color specifications indicated within the logo (CMYK, RGB, Pantone) and is easy to follow.	Satisfactory The color page displays all color specifications indicated within the logo (CMYK, RGB, Pantone), however is hard to follow.	Improvement Needed The color page displays some of color specifications indicated within the logo (CMYK, RGB, Pantone) and is hard to follow.	Unsatisfactory The color page fails to display the correct color specifications indicated within the logo (CMYK, RGB, Pantone) and is hard to follow.	Incomplete Did not complete.
Logo Standards Page The logo standards page successfully displays how the logo should be placed with the proper color and alignment on most brand identity materials.
	Excellent 5 pts	Satisfactory 4 pts	Improvement Needed 3 pts	Unsatisfactory 2 pts	Incomplete 0 pts
Logo Standards Page 5 pts	Excellent The logo standards page successfully displays how the logo should be placed with the proper color and alignment on most brand identity materials.	Satisfactory The logo standards page displays how the logo should be placed with the proper color and alignment on most brand identity materials.	Improvement Needed The logo standards page displays few details on how the logo should be placed with the proper color and alignment on most brand identity materials.	Unsatisfactory The logo standards page fails to display how the logo should be placed with the proper color and alignment on most brand identity materials.	Incomplete Did not complete.
Typography Page The typography page successfully communicates all typefaces used within the logo mark.
	Excellent 5 pts	Satisfactory 4 pts	Improvement Needed 3 pts	Unsatisfactory 2 pts	Incomplete 0 pts
Typography Page 5 pts	Excellent The typography page successfully communicates all typefaces used within the logo mark.	Satisfactory The typography page communicates some of the typefaces used within the logo mark.	Improvement Needed The typography page communicates some of the typefaces used within the logo mark, however is hard to follow.	Unsatisfactory The typography page fails to communicate all typefaces used within the logo mark.	Incomplete Did not complete.
Logo Misuse Page Variations of logo misuse are clearly defined and presented in a way that successfully outlines how not to portray the logo mark.
	Excellent 5 pts	Satisfactory 4 pts	Improvement Needed 3 pts	Unsatisfactory 2 pts	Incomplete 0 pts
Logo Misuse Page 5 pts	Excellent Variations of logo misuse are clearly defined and presented in a way that successfully outlines how not to portray the logo mark.	Satisfactory Variations of logo misuse are defined and presented in a way that outlines how not to portray the logo mark.	Improvement Needed Few variations of logo misuse are defined and presented in a way that successfully outlines how not to portray the logo mark.	Unsatisfactory Variations of logo misuse are not clearly defined and presented in a way that successfully outlines how not to portray the logo mark.	Incomplete Did not complete.

Keywords:

graphic design

Subjects:

Arts and Design

Types:

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