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iRubric: Analysis of Persuasive Ad Assignment rubric

iRubric: Analysis of Persuasive Ad Assignment rubric

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Analysis of Persuasive Ad Assignment 
Analysis of Persuasive Ad Assignment
Choose a persuasive public service announcement from a not for profit organization You may choose a print radio or television announcement Discuss the context and purpose of the message. critique the style of the ad and use of propaganda techniques Be specific. Discuss audience and reach. Discuss effectiveness of style and medium analyze the effectiveness of the message in regards to target audience. What would you have done differently in this campaign?
Rubric Code: VXC88B2
By belbrock
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Analysis of Personal Experience
100 %
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Context/ideology/Purpose
20 pts

Excellent

-Clear, logical, comprehensive discussion of the context and purpose of the message.
-research includes an analysis of existing behaviors, norms, beliefs from a 2-3 sources
- comprehensive research of prior campaigns from source or institution
Good

-Discussion of the context and purpose of the message.
-research includes discussion of either existing behaviors, norms,or beliefs from 1-2 sources
- discussion of prior campaigns from source or institution
Fair

-Incomplete discussion of the context or purpose of the message
-discussion without research on existing behaviors, norms,beliefs.
-may or may not include discussion or evidence from past campaigns
Poor

-Incomplete or no discussion of the context or purpose of the message
-Little or no discussion of existing behaviors, norms,beliefs.
-may or may not include discussion or evidence from past campaigns
Source Credibility
20 pts

Excellent

-Analysis of source credibility: discussion of methods used by the propagandist to establish resonance with target
-Includes research regarding leadership structure of organization or propagandist
-Discussion of multiple theories regarding source credibility
-Analysis of source credibility in regards to effectiveness of message
Good

- discussion of methods used by the propagandist
-may or may not include methods to establish resonance with target
-Discussion of structure of organization or propagandist without verification
-Discussion of 1 or more theories regarding source credibility
-Minimal analysis of source credibility in regards to effectiveness of message
Fair

-Brief discussion of methods used by the propagandist
-Little or no discussion of methods to establish resonance with target
-Little or no Discussion of organization or propagandist
-Minimal or no discussion of source credibility in regards to effectiveness of message.
Poor

-Brief or superficial discussion of methods used by the propagandist
-Incomplete or no discussion of organization or propagandist
- no discussion of source credibility
Media Utilization Techniques
20 pts

Excellent

-analysis includes complete description of media style, and propaganda techniques, why method of communication was used, expectations, effectiveness
-discussion of how messages are linked to values, beliefs. etc...
-student offers improvements or adjustments of media use
-
Good

-analysis includes description of media style, propaganda techniques,
-student discusses method of communication but may include incomplete info on expectations, effectiveness, or how
messages are linked to values, beliefs. etc...
-Vague improvements of media use offered
-
Fair

-analysis includes description of media style and propaganda techniques,with little discussion regarding expectations,
effectiveness, or how
messages are linked to values, beliefs. etc...
-no improvements or adjustments of media use offered
Poor

-analysis includes basic description of media style and propaganda techniques,with little or no discussion of expectations,
effectiveness.
-no improvements or adjustments of media use offered
Effects of Message
20 pts

Excellent

-clear, logical discussion of several propaganda theories related to effects, reactions, counterpropaganda, etc
-student offers specific improvements to maximize effectiveness of message
Good

- discussion of propaganda theories related to effects, reactions, counterpropaganda, etc
-student offers vague or no improvements to maximize effectiveness of message-
Fair

, -minimal discussion of propaganda theories, techniques and concepts
- a cursory discussion of desired results or effectiveness
-no suggestions for improvements
Poor

-omission of discussion of propaganda theories, techniques and concepts
- little or no discussion of desired results or effectiveness
-no suggestions for improvements
AP/MLA style
20 pts

Excellent

--Assignment is written using AP style and MLA citations in both paper and bibliography.
-- No errors in format or punctuation,precise word choice.
--No spelling or capitalization errors
Good

--Assignment is written using AP style and MLA citations in paper and bibliography.
-- 2 errors in format, citation or punctuation.
-- Fairly effective word choice.
--No more than 2 spelling or capitalization errors.
Fair

--Assignment loosely follows AP style with MLA citations. Not all sources properly cited in both paper and bibliography.
- Correct word choice.
-- More than 3 format, spelling, punctuation or capitalization errors.
Poor

-Assignment does not adhere to AP style and MLA citations.Not all sources properly cited in both paper and bibliography.
-- More than than 4 errors in format, spelling,
punctuation or capitalization errors.



Keywords:
  • Research paper - emphasis on relevance of research



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