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iRubric: Promotional Video rubric

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Promotional Video Promotional Video Student(s) will produce a promo/ad of at least 5 minute in length on an a promotional video for the College. Rubric Code: VXB9786 By nataliehill78 Ready to use Public Rubric Subject: Communication Type: Exam Grade Levels: 9-12, Undergraduate

Promotional Video
	Advanced 12 pts	Proficient 10 pts	Basic 5 pts	Below Basic 3 pts
Audience	Advanced Video was geared toward a specific audience that included college students, teachers, prospective students and parents.	Proficient Video was geared toward an audience that only included one or two of the following; college students, teachers, prospective students and parents.	Basic Video was geared toward an audience that included only one of the following; college students, teachers, prospective students and parents.	Below Basic Video was not geared toward a specific audience.
Promotional value	Advanced The message was thoroughly covered in an interesting and creative manner	Proficient Some key information was not included	Basic Weak, but adequate	Below Basic Minimal, if any, effort
Visual Impact/Orientation	Advanced Footage steady and in focus;no headroom or alignment errors; shots used are very creative; good graphics or special effects added to the video (if applicable) Shot and edited in proper orientation.	Proficient 1 or 2 errors that could not be removed in editing; some visual impact. Orientation was used proper.	Basic Some parts are difficult to watch because basic camera skills are weak; visuals are not original. Orientation was not correct	Below Basic Errors make viewing difficult; no visual impact
Editing	Advanced Shots serve a purpose; transitions and special effects used when necessary	Proficient Lack of or over-use in several areas	Basic Message is lost by over-use of special effects or transitions; too much unnecessary footage left in video	Below Basic minimal effort to improve quality through editing
Audio	Advanced Music and audio recording were balanced and recorded at high level and added to to the promotional value of the video.	Proficient Music and audio recording were recorded at low levels at time, but did not add or take away from the promotional value of the video.	Basic Music and audio recording were lacking and recorded poorly and took away from the promotional value of the video.	Below Basic Music and audio recording were not recorded properly.
Information	Advanced Time frame was met and exported correctly.	Proficient Project was a day late met but exported correctly.	Basic Project was 2 days late and exported incorrectly.	Below Basic Project exceeded 3 days and not exported correctly.