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iRubric: Ivy Tech - Create Your Own Business rubric

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Ivy Tech - Create Your Own Business Create Your Own Business - Final Project Culmination project for Advanced Business, Marketing, and Entrepreneurship. Student to understand the concepts of business idea to business creation through practical application. Rubric Code: VXAA579 By ajmr0428 Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Undergraduate

Business Proposal (48 Points)
	Poor 2 pts	Fair 4 pts	Good 6 pts	Excellent 8 pts
Organization	Poor The information appears to be disorganized	Fair Information is organized, but paragraphs are not well-constructed	Good Information is organized in well constructed paragraphs	Excellent Information is very well organized with well constructed paragraphs and subheadings
Amount of Information	Poor One or more topics were not addressed	Fair All topics are addressed, and most questions answered with 1 sentence about each	Good All topics are addressed and most questions answered with at least 2 sentences about each	Excellent All topics are addressed and all questions answered with at least 2 sentences about each
Content of Information	Poor Several required areas of information have been ommitted	Fair Students have included most of the required information and content with some omissions. OR the student did not include additional text or information to enhance the quality of the document	Good Students have included just the required information	Excellent Students have included all the required information and content, and have gone beyond to include additional text and/or information that contribute to the overall quality of the document.
Mechanics	Poor Many grammatical, spelling, or punctuation errors(5 or more errors)	Fair A few grammatical, spelling, or punctuation errors (3-4 errors.)	Good Almost no grammatical, spelling, or punctuation errors. (1-2 errors)	Excellent No grammatical, spelling, or punctuation errors
Diagrams and Illustrations	Poor Diagrams and illustrations are not accurate OR do not add to the reader's understanding of the topic	Fair Diagrams and illustrations are neat and accurate and sometimes add to the reader's understanding of the topic.	Good Diagrams and illustrations are accurate and add to the reader's understanding of the topic	Excellent Diagrams and illustrations are neat, accurate and add to the reader's understanding of the topic
Professionalism	Poor The document looks unprofessional and needs major revisions and improvements	Fair	Good The final outcome of the document looks fairly good, but the document could use some minor improvements	Excellent The final outcome of the document looks "fit for the shelf."
Logo/Slogan (12 Points)
	Poor 1 pts	Fair 2 pts	Good 2.5 pts	Excellent 3 pts
Logo Graphics	Poor Flaws in size and/or color	Fair	Good Minor size and/or color issues	Excellent The student has demonstrated a master of using graphic images. the size and use of the image is appropriate. Use of advanced features is evident
Represents Business	Poor Does not represent the business	Fair	Good Represents the Business	Excellent Great Job - Represents the Business Well
Professionalism	Poor The document looks unprofessional and needs major revisions and improvements	Fair	Good The final outcome of the document looks fairly good, but the document could use some minor improvements	Excellent The final outcome of the document looks ready for the printer
Slogan	Poor Slogan's meaning isn't clear and doesn't support the idea of your business	Fair Slogan is catchy but doesn't support the idea of your business	Good Slogan is weak but supports the idea of your business	Excellent Slogan is catchy and supports the concept of your business
Job Descriptions ((24 Points)
	Poor 0 pts	Fair 1 pts	Good 2 pts	Excellent 3 pts
Position Title	Poor	Fair	Good	Excellent Specific and fits the business
Reports to	Poor	Fair	Good	Excellent Clearly states who this employee reports to
Compensation	Poor	Fair	Good	Excellent Specific Amount stated
Job Summary	Poor	Fair	Good	Excellent Clear and concise. Very Detailed
Qualifications/Skills	Poor	Fair	Good	Excellent All qualifications/skills are addressed
Education	Poor	Fair	Good	Excellent Education required is reasonable for the job
Quality of Information	Poor Information has little or nothing to do with the job	Fair Information clearly relates to the job. No details and/or examples are given	Good Information clearly relates to the job. It provides 1-2 supporting details and/or examples	Excellent Information clearly relates to job. It includes several supporting details and/or examples
Mechanics	Poor Many grammatical, spelling, or punctuation errors	Fair A few grammatical, spelling, or punctuation errors	Good Almost no grammatical, spelling or punctuation errors	Excellent No grammatical, spelling or punctuation errors.
Newspaper Ad (16 points)
	Poor 1 pts	Fair 2 pts	Good 3 pts	Excellent 4 pts
Organzation	Poor Not well organized	Fair	Good Fairly well organized with some areas difficult to understand, locate or read	Excellent Very organized and presented in a clear and concise manner
Graphics/Pictures	Poor Graphics do not go with the accompanying text or appear to be randomly chosen	Fair	Good Graphics go well with the text, but there are too many that distract from the text	Excellent Graphics go well with the text and there is a good mix of text and graphics
Spelling & Proofreading	Poor Several Spelling errors	Fair No more than 3 spelling errors	Good No more than 1 spelling error	Excellent No spelling errors
Professionalism	Poor The document looks unprofessional and needs major revisions and improvements	Fair	Good The final outcome looks fairly good, but the document could use some minor improvements	Excellent The final outcome of the document looks "fit for print"
Radio Advertisement (18 points)
	Poor 0.4 pts	Fair 1 pts	Good 1.5 pts	Excellent 2 pts
Format	Poor Not included	Fair	Good Introduction and/or ending are not included or not placed correctly	Excellent There is a clear introduction, middle and ending
Speaks Clearly	Poor The group does not speak clearly and distinctly most of the time	Fair One or more voices does not speak clearly and is difficult to understand	Good Each person speaks clearly, but one or more voices tend to drop off	Excellent Each person speaks clearly and distinctly all of the time and mispronounces no words
Time-Limit	Poor	Fair Presentation is over or under the 60 second length by 10 seconds	Good Presentation is over or under the 60 second length by 5 seconds	Excellent Ad is 60 seconds in length
Focus	Poor Commercial doesn't come to the point of the ad--audience confused	Fair	Good Commercial is too short or not enough information is given about the product	Excellent Commecial is relevant to the times and easy to understand
Volume	Poor Volume often too soft to be heard by all audience members	Fair Volume is loud enough to be heard by all audience members at least 80% of the time	Good Volume is loud enough to be heard by all audience members at least 90% of the time	Excellent Volume is loud enough to be heard by all audience members throughout the entire time
Music Clips	Poor Music clips need major editing	Fair	Good Music clips need minor editing	Excellent Music was edited appropriately
Broadcast editing	Poor Major editing still needed. Ad is not smooth	Fair	Good Minor editing is needed--for example too much silence between clips	Excellent Entire ad is edited well
Authenticity	Poor Ad does not sound real--professional	Fair	Good Ad is pretty good. One or 2 parts do not fit with the theme	Excellent Ad has the sound of a "real" professional advertisement
Enthusiasm	Poor Complete lack of enthusiasm	Fair	Good	Excellent Sounds great and students show enthusiasm.
Commercial (12 points)
	Poor 1 pts	Fair 2 pts	Good 2.5 pts	Excellent 3 pts
Format	Poor Not included	Fair	Good Introduction and/or ending are not included or not placed correctly	Excellent There is a clear introduction, middle and ending
Time-Limit	Poor Does not meet the time limit requirements for each commercial	Fair Completes 1-2 versions within the time limit	Good Completes 2 versions within the time limit and 1 is above or over by 5 seconds	Excellent Completes each version of the commercials within the time limit
Focus	Poor Commercial doesn't come to the point of the advertisement of the product	Fair	Good Commercial is too short or not enough information is given about the product	Excellent Commercial is relevant to the times and easy to understand
Script	Poor Complete lack of enthusiasm	Fair	Good	Excellent Students script shows enthusiasm within the readings. Conveys the meaning of what is being sold.
Specialty Document
	Poor 1 pts	Fair 2 pts	Good 2.5 pts	Excellent 3 pts
Organization	Poor Not-well organized	Fair	Good Fairly well-organized some areas difficult to understand, locate, or read	Excellent Very organized and presented in a clear and concise manner
Content	Poor Content criteria does not exist	Fair Content criteria missing 3-4 points	Good Content criteria missing 1-2 points	Excellent Content criteria is complete and everything is included.
Spelling and Proofreading	Poor Several Spelling errors	Fair No more than 3 spelling errors	Good No more than 1 spelling error	Excellent No spelling errors
Graphics/Pictures	Poor Graphics do not go with the accompanying text or appear to be randomly chosen	Fair	Good Graphics go well with the text, but there are some that distract from the text	Excellent Graphics go well with the text and there is a good mix of text and graphics
Final Presentation - (24 Points)
	Poor 1.5 pts	Fair 3 pts	Good 4.5 pts	Excellent 6 pts
Content	Poor Does not seem to understand the topic very well	Fair Shows a good understanding of parts of the topic	Good Shows a good understanding of the topic	Excellent Shows a full understanding of the topic
Format	Poor	Fair	Good Somewhat follow professional slide formatting	Excellent Followed professional slides formatting. Professional Looking
Transitions	Poor Detract from the presentation	Fair	Good Somewhat clean transitions	Excellent Clean transitions
Effects/Animations	Poor unprofessional formatting	Fair	Good	Excellent Appropriate Affects and animations that convey the meanings of the presentation information. Tasteful and professional
Mark/Finan/Dist (34 Points)
	Poor 22 pts	Fair 26 pts	Good 30 pts	Excellent 34 pts
Content Information	Poor Student does not understand the concepts covered in class for this project completion	Fair	Good Student displays somewhat of an understanding of each element of marketing to customers, channels of distribution, and financial planning for start-up	Excellent Student displays a complete understanding of each element of marketing to customers, channels of distribution, and financial planning for start-up

Subjects:

Business

Types:

Project

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