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iRubric: Business Skills Writing Assignment- Skills for the 21st Cent rubric

iRubric: Business Skills Writing Assignment- Skills for the 21st Cent rubric

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Business Skills Writing Assignment- Skills for the 21st Cent 
Business Plan - Final Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: VXA37C9
By rpajer
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12, Undergraduate

Powered by iRubric Business Plan Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
4 pts

Completed with logo, name and period number. Nice design (Creativity)
Excellent

(4) Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area. Very Creative.
Good

(3) Above Expectations<BR>
Completed most content. Some creativity
Fair

(2) Meets Expectations<BR>
Missing most content. Plain cover, no creativity
Poor

(1) Does not meet expectations<BR>
Missed Title Page or Table of Contents.
Format
4 pts

2" top margin, One inch left, right & bottom margins. Times font, maximum 14 point. Maps, charts and/or graphs
Excellent

(4) Meets or Exceeds Highest Expectations<BR>
Completed proper format for this area. (Added Thinking maps, excel spreadsheet and/or graphs)
Good

(3) Above Expectations<BR>
Completed most proper format for this area.
(No charts or diagrams) Areas aren't divided correctly.
Fair

(2) Meets Expectations<BR>
Missing most of proper format for this area.
Poor

(1) Does not meet expectations<BR>
Did not follow proper format. (No graphs, maps, charts.)
Opportunity
16 pts

Explain why you decided on this company. What information makes this a good choice. (need Data to back up opinions)
Excellent

(16) Meets or Exceeds Highest Expectations<BR>
Explain all the details of why and how this company was picked. Data backs up your opinion.
Good

(12) Above Expectations<BR>
Answered both questions fully, but need to show more data to back up the opinions.
Fair

(8) Meets Expectations<BR>
Answer both questions, but didn't have any data to back up opinion.
Poor

(4) Does not meet expectations<BR>
Only answer one question with no data to support opinion.
Market analysis summary
16 pts

Basic Description<BR>
Business Product or Service <BR>
Location and/or Facilities
Excellent

(16) Meets or Exceeds Highest Expectations<BR>
Explained what your target market and discussed what your customer needs. Show Data and used Graphs to explain information
Good

(12) Above Expectations<BR>
Explained what your target market and discussed what your customer needs. (No Graphs)
Fair

(8) Meets Expectations<BR>
Explain what you would like to do, but showed no data to back up your information
Poor

(4) Does not meet expectations:
No Graphs No data, Really didn't explain any type of strategy
Execution
16 pts

How will you put your plan into action? Discuss your sales plan, marketing plan and the plan to find a facility.
Excellent

(16) Meets or Exceeds Highest Expectations<BR>Explains all the details on the execution of your Business plan. Included a picture of the facility or location.
Good

(12) Above Expectations<BR>Explains most of the details on the execution of your Business plan. Forgot a picture of the facility or location
Fair

(8) Meets Expectations<BR>Have a play, but doesn't really explain how it will be executed. Needed to add more information to support your plan.
Poor

(4) Does not meet expectations<BR>Information is very limited. No data or clear plan.
Company & Management Overview
16 pts

Having an interesting idea. Keeps the reader's attention<BR> Adding a picture of location (Google Maps)
Excellent

(16) Meets or Exceeds Highest Expectations<BR>
Explained who the company really is and what are your goals. Explain all the details of the company (Founder, year opened, Where is the main headquarters located, what type of business is it.)
Good

(12) Above Expectations<BR>Explained who the company really is and what are your goals. Missed some of the details that are important about the company (Founder, year opened, Where is the main headquarters located, what type of business is it.)
Fair

(8) Meets Expectations<BR> Explained very basic information about the company. Didn't hit the nuts and bolts.
Poor

(4) Does not meet expectations. Information is just from what you know. Didn't research any additional information
Financial Plan
16 pts

Start-up Costs<BR>
Estimated Sales & Profits
Cash Flow
Maps and graphs should be included
Excellent

(16) Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Estimated and support cost and profits. Includes graphs,charts and/or maps.
Good

(12) Above Expectations<BR>
Completed only 2 of the 3 content
Estimated and support cost and profits. Includes graphs,charts and/or maps.
Fair

(8) Meets Expectations<BR>
Completed only 1 of the 3 content
Estimated and support cost and profits. Includes graphs,charts and/or maps.
Poor

(4) Does not meet expectations<BR>
Missed entire section.
No cost, profits, graphs,charts and/or maps.
Executive Summary
8 pts

Highlight your points. Summarize the 6 points the plan discusses.
Excellent

(8) Meets or Exceeds Highest Expectations<BR>
Summarized the 5 parts of the business plan and showed why you believe this plan will be successful.
Good

(4) Above Expectations<BR>
Summarized the 5 parts of the plan and showed some data to prove your points. Some questions if your plan will be successful
Fair

(2) Meets Expectations<BR>
Summarized some of the parts of the plan. Not much data to support the plan.
Poor

(1) Does not meet expectations<BR>
Poor quality. Overall view was opinion and no facts to back it up.
Bibliography
4 pts

Cited sources of information. Proper Format on seperate page including three sources.
Excellent

(4) Meets or Exceeds Highest Expectations<BR>
Completed all cited sources, correct format, on separate page.
Good

(3) Above Expectations<BR>
Completed a cited source page with few errors.
Fair

(2) Meets Expectations<BR>
Completed Cited Sources but not on seperate page.
Poor

(1) Does not meet expectations<BR>
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

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