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iRubric: Marketing Plan Group Project Presentation rubric

iRubric: Marketing Plan Group Project Presentation rubric

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Marketing Plan Group Project Presentation built by JoeCepeda

Rubric Code: VX9X874
MK123 Principles of Marketing Rubric
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Keywords: (None)
Categories: Subjects: Business  
Types: Assessment   (Other)  
Grade Levels: Graduate

Powered by iRubric Criteria
Maximum Grade for Assignment: 140 Points
  Poor
(N/A)
Satisfactory
(N/A)
Excellent
(N/A)
Mission
5 pts.
Poor

Has no mission statement or statement is not distinctive. (1)
Satisfactory

Mission statement is brief, memorable, and distinctive. The purpose of the business or product is stated but it lacks clarity or does not include the primary functions or activities of the plan. (3)
Excellent

Mission statement is brief, memorable, and distinctive. The purpose of the of the business or product is clearly stated and it indicates the primary functions or activities of the plan. (5)
SWOT Analysis
20 pts.
Poor

Little or no detail provided. (10)
Satisfactory

Defines size of market, share among relevant players, positioning of competitors and advantages/disadvantages of competing brands. (15)
Excellent

A definitive assessment that defines size of market, share among relevant players, positioning of competitors and advantages/disadvantages of competing brands. Utilizes key insights from primary or secondary sources. Provides qualified (20)
Objective
10 pts.
Poor

Marketing goals and objectives are missing or those that are identified are not quantified or are inappropriate. (5)
Satisfactory

Linkage of marketing objectives and goals to company/organization mission is not clearly stated. Some of the objectives and goals are unclear and/or not appropriately quantified. (7)
Excellent

The marketing objectives and goals are clearly defined. Realistic, measurable, time sensitive, and compared to a benchmark.(10)
Target Audience/Segment
15 pts.
Poor

Little or no detail provided. (5)
Satisfactory

Provides a general assessment that identifies the position of each brand and its target market. (10)
Excellent

An outstanding assessment that identifies the position of each brand and its target market, utilizing a combination of primary and secondary sources. (15)
Product/Service Description
15 pts.
Poor

Service and/or product description is missing. (5)
Satisfactory

Service and/or product description is stated, but somewhat unclear. (10)
Excellent

Service and/or product description is clearly stated and appropriate. Actual samples either in person or visually shared during presentation. (15)
Pricing Strategy
15 pts.
Poor

Objectives for pricing and positioning are missing. More than one obvious tactic is missing. Very little detail on specific tactics is provided. Tactics are unclear and hard to understand. (5)
Satisfactory

The objectives of pricing management are stated, but somewhat unclear. Most of the tactics are thoroughly and clearly identified, but one obvious tactic is missing. Some detail on tactics is missing, hindering understanding. (10)
Excellent

The objectives of pricing management are clearly stated and appropriate. Tactics for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided. (15)
Promotion Strategy
20 pts.
Poor

Promotion strategy and positioning is missing, or, if identified, does not seem appropriate given the product/service description and. Positioning statement(s) is missing. (10)
Satisfactory

Based on the product/service description the promotion strategy is identified but not described in enough detail. Positioning statement(s) is provided but not explained. (15)
Excellent

Based on the product/service description, the promotion strategy is appropriately identified and described. A positioning statement is identified and explained. (20)
Place/Distribution
10
Poor

Place or distribution is missing or, if identified, does not seem appropriate given the product/service description. (5))
Satisfactory

Based on the product/service description the Place/Distribution strategy is identified but not described in enough detail. Positioning statement(s) is provided but not explained. (7)
Excellent

Based on the product/service description, the Place/Distribution strategy is appropriately identified and described. A positioning statement is identified and explained. (10)
Implementation/Evaluation
10
Poor

Place or distribution is missing or, if identified, does not seem appropriate given the product/service description. (5))
Satisfactory

Based on the product/service description the Implementatio/Evaluation strategy is identified but not described in enough detail. Positioning statement(s) is provided but not explained. (7)
Excellent

Based on the product/service description, the Implementation/Evaluation strategy is appropriately identified and described. A positioning statement is identified and explained. (10)
Group Dynamics
10 pts.
Poor

Poor coordination/preparation. Easy to distinguish contributors from non-contributors among group members. (5)
Satisfactory

Good coordination/preparation. All members actively participate and appear comfortable with the subject matter. (7)
Excellent

Outstanding coordination/preparation. All members actively participate and appear very comfortable with the subject matter. Engages audience with outstanding diction/grammar. (10)



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