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iRubric: Create a New Breakfast Cereal Project rubric

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Create a New Breakfast Cereal Project 
Create a New Breakfast Cereal Project
You are in charge of a marketing campaign for a new breakfast cereal. Your task is to create an innovative new breakfast that is suitable to sell in local supermarkets. You need to create: 1. A nutritious breakfast cereal. 2. A breakfast cereal box. 3. A one-page creative brief for the new breakfast cereal. You will develop this new breakfast cereal based on information about the competition, consumer needs and wants and the nutritional aspects of breakfast cereals in a balanced diet.
Rubric Code: VX9983W
By scottschro
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

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  Components

0 pts

Level 1 (60-69%)

1 pts

Level 2 (70-79%)

2 pts

Level 3 (80-89%)

3 pts

Level 4 (90-100%)

4 pts

Investigate / Thinking Application

Components

1. Research the Cereal Market: Packaging Research & Food Trends Research
Level 1 (60-69%)

The student created an accurate ‘list’ of at least 5 things on a cereal box. The student at least partly described at least 2 food trends.
Level 2 (70-79%)

The student created an accurate ‘list’ of at least 6 things on a cereal box. The student at least partly described at least 3 food trends.
Level 3 (80-89%)

The student created an accurate ‘list’ of at least 7 things on a cereal box. The student fully described at least 3 food trends.
Level 4 (90-100%)

The student created an accurate ‘list’ of at least 10 things on a cereal box. The student fully described at least 4 food trends.
Investigate / Thinking Application

Components

2. Research the Cereal Market: Packaging Research, Ingredients Research & Food Trends Research
Level 1 (60-69%)

Only some of the research was completed. Some information may not be accurate. More research would be needed for the development of the breakfast cereal.
Level 2 (70-79%)

Most of the research was completed and with accurate information. The student has found some information for the development of the breakfast cereal
Level 3 (80-89%)

All of the research was completed and with accurate information. The student has found some interesting information for the development of the breakfast cereal
Level 4 (90-100%)

All of the research was completed and with accurate information. The student has found lots of interesting information for the development of the breakfast cereal
Investigate / Thinking Application

Components

3. Research the Cereal Market: Competitor Research
Level 1 (60-69%)

Only some of the questions were completed. Some of the information may not be accurate. At least 1 different packaging and design ideas have been listed.
Level 2 (70-79%)

Most of the questions were completed and with mostly accurate information. At least 2 different packaging and design ideas have been listed.
Level 3 (80-89%)

All of the questions were completed and with mostly accurate information. At least 3 different packaging and design ideas have been listed.
Level 4 (90-100%)

All of the questions were completed accurately and thoroughly. At least
4 different packaging and design ideas have been listed.
Investigate / Thinking Application

Components

4. Make a Creative Brief


Example: http://tinyurl.com/mkt-cerealcreativebrief
Level 1 (60-69%)

Some sections of the creative brief may be missing. The descriptions within each section may not be thorough.
Level 2 (70-79%)

All 8 sections were at least attempted. The description of the target market uses more than just 1 variable (example, age). The descriptions within each section may not be fully thorough.
Level 3 (80-89%)

All 8 sections were completed. The description of the target market uses more than just 1 variable (example, age). The student has picked a reasonable ‘key benefit’. The ‘big idea’ is well thought out and creative. The descriptions within each section are thorough.
Level 4 (90-100%)

All 8 sections were completed. The description of the target market uses more than just 2 variables (example, age). The student has picked very good ‘key benefit’. The ‘big idea’ is very well thought out and very creative. The descriptions within each section are very thorough.
Design Creative Brief

Components

5. Make a Creative Brief
Level 1 (60-69%)

The creative brief is not written well. A designer would not necessarily understand what kind of design was being created.
Level 2 (70-79%)

The creative brief is written with some mistakes. A designer could still understand what kind of design was being created.
Level 3 (80-89%)

The creative brief is written well, such that a designer could understand what kind of design was being created.
Level 4 (90-100%)

The creative brief is a well written polished piece, such that a company could easily understand what kind of design was being created.
Design Cereal Box

Components

6. Make the Cereal Box Prototype
Level 1 (60-69%)

At least 2 sides were designed, printed and secured on the box. The designs were mostly finished with only a handful of missing or incomplete elements.
Level 2 (70-79%)

At least 4 sides were designed, printed and secured on the box. The designs were mostly finished with only a handful of missing or incomplete elements.
Level 3 (80-89%)

All 6 sides were designed, printed and secured on the box. The designs were mostly finished with few missing or incomplete elements.
Level 4 (90-100%)

All 6 sides were designed, printed and secured on box. The designs were completely finished.
Application

Components

9. Time / Effort
Level 1 (60-69%)

Class time was not used wisely and students put on no additional time / effort at home.
Level 2 (70-79%)

Class time was not always used wisely, but students did some additional work at home
Level 3 (80-89%)

Class time was used wisely. Student could have put in more time and effort at home.
Level 4 (90-100%)

Class time was used wisely. Much time and effort went into the planning and design. It was clear the student worked at home as well as school.
Application

Components

10. Creativity
Level 1 (60-69%)

Student has not made attempt to meet the requirements of this project assignment.
Level 2 (70-79%)

There is little evidence of creativity, but the students have done the assignment.
Level 3 (80-89%)

Student personality comes through in parts of the project assignment.
Level 4 (90-100%)

Student has applied techniques in a way that is totally his / her own. The student personality voice comes through.



Keywords:
  • cereal box packaging new_product


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