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iRubric: Logos rubric

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Logos Logos Students will create personal logos based on the criteria we have outlined in class. Their logos should be simple, bold, memorable, clear and meaningful. Rubric Code: V8CC28 By CShockr2 Ready to use Public Rubric Subject: Arts and Design Type: Assignment Grade Levels: K-5, 6-8, 9-12, Undergraduate

Creating a Logo Enter rubric description
	Level 1 Limited Effectiveness 3 pts	Level 2 Somewhat effective 6 pts	Level 3 Effective 9 pts	Level 4 Highly Effective 10 pts
clarity/organization 35 % logo is decipherable and simple	Level 1 -logo is undecipherable -logo includes too much detail	Level 2 -logo is somewhat decipherable -logo includes too much detail	Level 3 -logo is decipherable -logo is fairly simple	Level 4 -logo is decipherable - Exceptional
application 35 % application of logo conventions	Level 1 -included few or none of the conventions discussed in class	Level 2 -included some of the conventions discussed in class - somewhat creative use of conventions	Level 3 -included most of the conventions discussed in class - fairly creative use of conventions	Level 4 -creatively included all of the conventions discussed in class
reasoning 10 % explanation is reasonable and is reflected in logo	Level 1 -no clear connection between logo and explanation -logo does not represent interests highlighted by the student	Level 2 - some connection between logo and explanation -logo loosely represents interests highlighted by the student	Level 3 - apparent connection between logo and explanation -logo represents interests highlighted by the student	Level 4 - Exceptionally clear connection between logo and explanation
overall effect 15 % is it aesthetically pleasing, bold, memorable?	Level 1 -overall appearance lacks neatness -poor use of colors -unremarkable or too busy to be memorable	Level 2 -overall appearance is somewhat neat -student is fairly able to justify or defend choice of colors -somewhat memorable	Level 3 -overall appearance is generally neat -student is able to justify or defend choice of colors are fairly competent -memorable	Level 4 -overall appearance is neat -student is able to justify or defend choice of colors -very memorable
Use of color standards 5 % uses color theory and applied two Pantone Matching System solid colors	Level 1 -poor application of color theory and color matching system standards -design incorporated more than two match colors or didn't use match colors at all	Level 2 - some attempt made to identify and use color theory and Pantone matching system -may have used too many colors or one incorrect color	Level 3 - use of color theory is acceptable. -use of Pantone system is acceptable.	Level 4 -Exceptional use of color theory and use of Pantone Matching System colors.