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iRubric: TV Commercial for Selling a Product rubric

iRubric: TV Commercial for Selling a Product rubric

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TV Commercial for Selling a Product 
TV Commercial for Selling a Product
Students will create a 30-60 second commercial selling a product to a targeted audience
Rubric Code: V2397X4
By kwhite0322
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Commercial Rubric
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

1. Organization

Poor

Audience cannot understand commercial because there is no sequence of information. Time is under 30 seconds or over 1 minute.
Fair

Audience has difficulty following commercial because there is no sequence of information. Close to time constraint.
Good

Commercial mostly shows information in logical sequence which audience can follow. Time constraints
followed 30-60 seconds.
Excellent

Commercial shows information in logical, interesting sequence which audience can follow. Time constraints
followed 30-60 seconds.
2. Content

Poor

Content is weak. Audience is unsure of what this product can do.
Fair

Commercial is confusing and audience is somewhat unclear of what product can do.
Good

Commercial is clear in what the product can do but doesn't give a great need for the audience to buy it.
Excellent

Commercial is very clear of what the product can do and shows a need for why audience should buy the product.
3. Text & Graphics

Poor

Student uses poor graphics or no graphics. No price and location to buy product is included in the text.
Fair

Student occasionally uses graphics that rarely support text. Price or location of product is not included in text.
Good

Student's graphics relate to text and presentation. Price and location of product is included but is still unclear how a customer can buy it.
Excellent

Student's graphics explain and reinforce screen text. Price and where to buy product is included in the text.
4. Volume & Clarity

Poor

Student mumbles, incorrectly pronounces terms, and speaks too quietly for viewing audience to hear. More rehearsal needed.
Fair

Student's voice is low. Student incorrectly pronounces words. Audience members have difficulty hearing. More practice would have helped.
Good

Student's voice is clear. Student pronounces most words correctly. Most audience members can hear with little effort. Can tell student rehearsed.
Excellent

Student uses a clear voice and correct pronunciation of words. Student is enthusiastic. Audience can hear without effort. Can tell student took pride in rehearsing.
5. Target Market

Poor

It is unclear who the target market is for commercial.
Fair

It is unclear at times who the target market is for commercial.
Good

There is absolutely no doubt who the author is targeting their commercial to.
Excellent

There is absolutely no doubt who the author is targeting their video to. Music is geared toward this market.
6. Visual/Aural Techniques

Poor

Student made poor choices in visual and aural techniques (costumes, props, music or other sounds) and due to this message is unclear.
Fair

Student does not use enough visual and aural techniques (costumes, props, music or other sounds) and/or they interfere with message.
Good

Student uses many visual and aural techniques (costumes, props, music or other sounds) but they interfere with message at times.
Excellent

Student uses many visual and aural techniques (costumes, props, music or other sounds) and they do not interfere with message.
7. Creativity

Poor

Commercial demonstrated little or no level of creativity. Was not interesting and did not make you want to buy the product.
Fair

Commercial demonstrated some level of creativity but did not make you want to buy the product.
Good

Commercial demonstrated moderate level of creativity. Was somewhat interesting and made you think about buying the product.
Excellent

Commercial demonstrated high level of creativity. Was exciting and interesting and made you want to buy the product.



Keywords:
  • Presentation

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