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Press Release
Press Release
Assessment of press release.
Rubric Code:
V2394W4
By
julieellenprice
Ready to use
Public Rubric
Subject:
Communication
Type:
Assignment
Grade Levels:
Undergraduate
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Press Release
POOR
1 pts
FAIR
2 pts
GOOD
3 pts
VERY GOOD
4 pts
Press Release Format
20 pts
POOR
*Ineffective lead
*Inappropriate content
*Media contact info not included or
*Did not use organization's letterhead
FAIR
*Format is inconsistent
*Ineffective lead
*Media contact info is not included, incomplete
*Did not use organization's letterhead
*Content is questionable
GOOD
*Release follows designated format
*Lead is effective
*Used organization's letterhead
Boiler plate effectively describes organization
*### at end<BR>
*Content is, for the majority, appropriate
VERY GOOD
*Release follows designated format guidelines
*Effective lead,
headline is newsworthy
*boiler plate accurate
*client's letterhead
*Media contact info included & placed correctly
*direct quote included
*Content is appropriate
News Value
20 pts
POOR
*Headline has nothing to do with the story
*Lead lacks appropriate news value
FAIR
*Headline may lack news value or improper length
*facts could be improved
*Lead is cluttered,confusing
*direct quote is inappropriate for story
GOOD
*Headline entices reader to go to the lead
*facts provided
*Lead is appropriate for story
*direct quote adds to news value
VERY GOOD
*Headline has nes value
*appropriate lead focusing on news
*direct quote is short, newsworthy
*Is positive and specific
*Uses strong, active verbs and short, simple words
*Is focused, short and memorable
Structure & Organization
20 pts
POOR
*Language is frequently unclear; no sentence structure
*Structure & organization are not evident
FAIR
*Language is frequently unclear
*Structure & organization detract from the message
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)
GOOD
*Structure & organization of the story is easy to follow
*Paragraph transitions are presented and maintain the flow throughout the story
*
VERY GOOD
*Structure & organization of the story is clear and easy to follow
*Paragraph transitions are present and logical and maintain the flow of thought throughout
*Sentences are short
*Paragraphs are short
*appropriate word choice
Purpose/Interest
20 pts
POOR
*Reader is left wondering why story was written
*No news value
*Story holds no interest and value to journalists
FAIR
*Some interest in the event generated as a result of the story
*Story holds little interest and value
GOOD
*Significant interest in the event generated as a result of the story
*Story is interesting and valuable
VERY GOOD
*Extreme amount of interest in the event generated as a result of the story
*Story is interesting and valuable
AP style
20 pts
POOR
*assignment does not adhere to AP style rules
FAIR
*Contains Style errors and grammatical, punctuation and spelling errors
*more than 2 AP style errors
GOOD
* more than 2 AP style errors
*confusing or inappropriate word choice
VERY GOOD
AP Style followed
*No more than one AP Style or grammar error
Keywords:
PR Writing, press release assignment, assessment
Subjects:
Business
Communication
Types:
Homework
Assignment
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