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iRubric: MAMC5028:PR Campaign - Final Project (Team) (CO-5) rubric

iRubric: MAMC5028:PR Campaign - Final Project (Team) (CO-5) rubric

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MAMC5028:PR Campaign - Final Project (Team) (CO-5) 
APR/MKT 207 Advertising Campaign - Final Project (Team)
Create a PR campaign. Students need to develop a PR campaign, for a product of their choice, that would appear in a magazine, Newspaper TV Channel.
Rubric Code: V225X4W
By Suru24
Ready to use
Public Rubric
Subject: Journalism  
Type: Assignment  
Grade Levels: Undergraduate, Graduate, Post Graduate

Powered by iRubric CAT-3: PR Campaign
Rubrics for PR Campaign.
  POOR

0 pts

AVERAGE

18 pts

GOOD

20 pts

EXCELLENT

25 pts

Ads and Rationale
10 pts

Creativity, Awareness and Persuasiveness.
POOR

Your ads show little evidence of understanding of the elements and principles of design; no evidence of planning or effort.

The project does not address the logical thought behind the campaign
AVERAGE

Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented but with design errors or lack of consistency of design.

The project contains a minimal explanation of the strategy
GOOD

Your ads showed that you applied the principles of design but the overall concept may not be fully developed. Corrections needed in either design or media vehicles used Your big idea is represented.

The project contains an adequate explanation of the strategy.
EXCELLENT

Your ads showed creativity and an awareness of the principles of design; . Your overall concept is clearly expressed through all ads.

The project contains a persuasive, logical explanation of the strategy behind the campaign idea.
Creative Brief and Research
5 pts

Creativity which provides for an entertaining host.
POOR

Does not represent full talent. Is incomplete and does not represent the ideas of the project/item.

Your background history on the client is incomplete.
AVERAGE

Comprehensive is not completely thought through. Some parts are not neat and/or orderly. Does not represent full talents of all group members.

You have little background on your client or their advertising history.
GOOD

The comprehensive is done well, but one or two key pieces are missing. The model is thought out but may not completely express your product.

Your paper shows an understanding of your client , but little background or previous examples of ads are given
EXCELLENT

The creative brief is specific. It defines target audience, tone, key message and all principle elements of the campaign objectives.

You paper shows a clear understanding of your client and their past advertising history. with examples described. Goals of the campaign are clearly expressed.
Attractiveness/Mechanics/Grammar
5 pts

Grammar, punctuation, spelling and sentence structure.
POOR

The project is incomplete lacking one or more components of the assignment
AVERAGE

The project is adequately prepared with little attention in terms of design, layout, neatness, grammar
GOOD

The project is acceptably attractive in terms of design, layout, and neatness.
EXCELLENT

The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Media Planning
5 pts

Assess your planning skills.
POOR

The campaign shows little evidence of logical scheduling or does not mention schedule at all.
AVERAGE

The campaign seems
weak in the media vehicles chosen, timing or placement
GOOD

The campaign is composed of creative concepts expressed in
media vehicles that might reach target. Scheduling plan seems somewhat incomplete or contains inconsistencies
EXCELLENT

The campaign is composed of original creative designs using proper media vehicles to reach target audience.
Scheduling plan and sequence is logical
Peer Assessment
5 pts

Rate the presenter in each category as best you can. At the bottom, write 2 things they did well and 2 things they could have done better.
POOR

Lack of effort.
AVERAGE

Some effort
GOOD

Good effort!
EXCELLENT

Great effort!






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