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iRubric: Logo and Moodboard rubric

iRubric: Logo and Moodboard rubric

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Logo and Moodboard 
Logo, Moodboard and Product Design
Students had to develop three original logos + a tagline and create a mood board to place the three logos into
Rubric Code: UX9CW89
By lscavelli
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Assignment  
Grade Levels: 9-12

Powered by iRubric Logo & Moodboard
Students had to develop three original logos + a tagline and create a mood board to place the three logos into
  In-Progress

Need to do better
D+ 67-69

1 pts

Basic

Could do better
C+ 77-79

2 pts

Proficient

B+ 87-89
B 83-86
B- 80-82

3 pts

Advanced

A+ 97-100
A 03-96
A- 90-92

(N/A)

Logo Sketches

Student was required to sketch out 5 different logo designs, incorporate a tagline, and apply watercolor for polished finish
In-Progress

Student did not complete the required logo sketches or left out the tagline. No watercolor techniques were added.
Basic

Student did attempt to complete the logo sketches, but didn't not complete entirely, weak tagline. Color was applied, but not completed as required.
Proficient

Student completed logo sketches in an adequate manner, tagline was included. Watercolor was applied.
Advanced

Student completed a very creative series of logo sketches that were supported by a strong tagline. Watercolor was applied exceptionally.
Logo Design & Tagline

Student created 3 original logos & added a tagline to support the logos
In-Progress

Student did not complete three logos in Adobe Illustrator or left out tagline
Basic

Student did attempt to complete the logos in Adobe Illustrator, but didn't not complete entirely, weak tagline
Proficient

Student completed logo in Adobe Illustrator in an adequate manner, tagline was included
Advanced

Student completed all three very creative logos that were supported by a strong tagline
Mood Board

Student had to create a mood board that included 3 different logo designs, font choices, color schemes and imagery for inspiration
In-Progress

Student didn't fully complete the mood board, or didn't turn one in altogether
Basic

Student turned in a mood board, but some elements were missing
Proficient

Student turned in a complete mood board
Advanced

Student did an outstanding job creating a well planned mood board, outlining all elements
Product Design

Students had to create 3 different products to apply logo to
In-Progress

Student did not complete any kind of product to support logo
Basic

Student attempted to complete a product to apply logo to but failed to develop a fully designed package
Proficient

Student completed package design in an adequate manner, tagline was represented well
Advanced

Student succeeded in created a thoughtful and considerate package design where the logo was represented more than once, the tagline was represented well, and color choices were present and consistent
Craftsmanship

Logo & product designs were created with a lot of care and effort, end product constructed well
In-Progress

Student was not careful when creating artwork
Basic

Student showed some care when working on parts of project, but some effort was lacking
Proficient

Student was adequately careful when creating artwork and putting final product together
Advanced

Student took great care and concern for entire project, the finished package was strong and well constructed





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