iRubric: Logo Design Rubric

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Logo Design Rubric

Students created logos for a team or mall of their own making.

Rubric Code: UX8W3B4

By Neill14

Ready to use

Public Rubric

Subject: Business

Type: Assignment

Grade Levels: 9-12

Project
	Advanced 5 5 pts	Proficient 4 4 pts	Basic 3 3 pts	Below Basic 2 2 pts
Logo	Advanced This Logo clearly expresses the product or services through the use of symbols and manipulation of the letters.	Proficient This Logo adequately expresses the product or services through the use of symbols and manipulation of the letters.	Basic This Logo expresses the product or services through the use of symbols and manipulation of the letter in a limited fashion.	Below Basic This Logo does not express the product or services through the use of symbols and manipulation of the letters.
Originality	Advanced The artwork shows great originality and attention to detail. Consider the color, shape, symbolism, and flow of your design.	Proficient The artwork shows average originality and attention to detail. Consider the color, shape, symbolism, and flow of your design.	Basic The artwork shows below average originality and attention to detail. Consider the color, shape, symbolism, and flow of your design.	Below Basic The artwork shows poor originality and no attention to detail.
Memorability	Advanced The artwork clearly demonstrates a design that’s bold enough to be both memorable and instantly recognizable.	Proficient The artwork demonstrates a design that’s both fairly memorable and fairly recognizable.	Basic The artwork demonstrates a design that’s below average in memorability and recognition.	Below Basic The artwork lacks evidence of memorability and recognition.
Clarity	Advanced The logo evokes a mood—a positive feeling that is linked to the company’s core message.	Proficient The logo evokes a mood—a good feeling that is linked to the company’s core message.	Basic The logo barely evokes a mood—not really a feeling that is linked to the company’s core message.	Below Basic The logo does not evoke a mood—that is linked to the company’s core message.
Brandability	Advanced The logo is easily transferable to any medium that bears your brand.	Proficient The logo is fairly easily transferable to any medium that bears your brand.	Basic The logo is not easily transferable to any medium that bears your brand.	Below Basic The logo is not transferable to any medium that bears your brand.