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iRubric: SWOT Analysis Business Plan rubric

iRubric: SWOT Analysis Business Plan rubric

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SWOT Analysis Business Plan 
Rubric Code: U2W85X7
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric SWOT Analysis Rubric
  Excellent

(N/A)

Good

(N/A)

Needs Improvement

(N/A)

Not Acceptable

(N/A)

Grade point weight

(N/A)

Introduction

Excellent

An introduction to the business is presented in a clear and concise manner. The introduction provides insight into the client
Good

An introduction to the business is presented in a somewhat clear and concise manner.
Needs Improvement

There is a limited Introduction.
Not Acceptable

There is no Introduction.
Grade point weight

10 points
SWOT Content

Excellent

SWOT Analysis contains more than 5 points for each quadrant. A paragraph is provided for each point explaining their inclusion.
Good

SWOT Analysis contains 4 points for each quadrant. Several sentences are provided for each point explaining their inclusion.
Needs Improvement

SWOT Analysis contains less than 4 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion.
Not Acceptable

SWOT Analysis contains less than 4 points for each segment. Only a few or no sentences are provided for each point explaining their inclusion.
Grade point weight

25 Points
Content

Excellent

Clear, concise presentation that emphasized how each element affects the current business.
Good

Clear OR concise presentation; did not emphasize how each element affects the current business.
Needs Improvement

Did not explain their slides well and read from the slides
Not Acceptable

Ill-prepared for presentation
Grade point weight

25 Points
SlideSpelling, Grammar, Punctuation

Excellent

The presentation is free of grammatical, punctuation, and spelling errors.
Good

The presentation contains a few grammatical, punctuation, and spelling errors.
Needs Improvement

The presentation contains many grammatical, punctuation, and spelling errors.
Not Acceptable

The presentation contains many grammatical, punctuation, and spelling errors.
Slides hard to read
Grade point weight

20 points
Recommendations, opport, threats

Excellent

There are three recommendations included in the assignment. The recommendations are made based on findings from the SWOT Analysis. They are presented in a clear, and professional manner.
Good

There are three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Needs Improvement

There are less than three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Not Acceptable

There are no recommendations.
Grade point weight

20 points










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