0 pts
3 pts
6 pts
9 pts
12 pts
(N/A)
Table of Contents<BR> Executive Summary
Brief description of the Business (or Idea)
SWOT analysis
Who are your customers, where are they,what do they want?<BR> What is your marketing mix (4 p's).
Identify and describe all products/Services, explain how your products will be competitive.
Clearly define organizational flow - minimum of 6 employees
Visual representation of physical location Each item must have a purpose, description of why that was chosen, and a lable