iRubric: Visual & Media Literacy Project rubric

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Visual & Media Literacy Project Visual & Media Literacy Project You, alone, or as part of a group are to create a public service ad. You have a number of choices as to how to do it. (a tv ad, a movie, a pamphlet, a poster) A public service announcement (PSA) or public service ad, are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue. Rubric Code: TX99553 By SuzanneCollins Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 6-8, 9-12

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	Poor 5 pts	Fair 8 pts	Good 10 pts
Substance	Poor You have done little or no research . You have failed to include some of the criteria. • An image • A slogan • Persuasive language	Fair You have done some research and included some details. You have included • An image • A slogan • Persuasive language	Good You have done lots of research and included a lot of detailed information. You have included • An image • A slogan • Persuasive language
Presentation	Poor Your project doesn't have much visual appeal. You did not put much time or effort into it.	Fair Your project has some visual appeal. You put some time and effort into it.	Good Your project is visually appealing. You have clearly put a lot of time and effort into it.
Language	Poor Little descriptive language and several grammar and punctuation errors.	Fair Good word choice, some descriptive language, and mostly correct grammar and punctuation.	Good Excellent word choice, descriptive language, correct grammar and punctuation.
Audience	Poor Little to no evidence as to whom the ad is targeting.	Fair Some evidence of an intended target.	Good Clear appeal to a specific target.