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iRubric: Personality Profile Assessment rubric

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Personality Profile Assessment Personality Profile Assessment This is a rubric for assessing personality profiles (feature stories) in an undergrad public relations course. Rubric Code: T3X947 By boiserose Ready to use Public Rubric Subject: Communication Type: Writing Grade Levels: (none)

Criterion
	EXPERT 100% WOW! 50 pts	MASTERED 85% GOOD 42.5 pts	MASTERY NOT YET REACHED 35 pts	POOR / OMITTED 0 pts
Organization & Structure 20 %	EXPERT 100% WOW! Structure & organization of the release is clear and easy to follow. Paragraph transitions are present and logical and maintain the flow of thought throughout the paper. Sentences are short (no more than 25 words, usually). Paragraphs are short (no more than three sentences).	MASTERED 85% GOOD Structure & Organization of the release is easy to follow. Paragraph transitions are presented and maintain the flow throughout the paper.	MASTERY NOT YET REACHED Structure & Organization and structure detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. *Sentences are choppy (too short) or wordy (too long).	POOR / OMITTED
News Value 15 %	EXPERT 100% WOW! Extreme amount of interest in the person generated as a result of the story. Person profiled comes to life for the reader. *Extremely clear why people should get to know the person profiled; story is interesting and valuable for people who did not already know person.	MASTERED 85% GOOD Significant interest in the person generated as a result of the story. Person profiled comes to life for the reader. *Somewhat clear why people should get to know the person profiled; story is interesting and valuable for people who did not already know person.	MASTERY NOT YET REACHED Some interest in the person generated as a result of the story. Person profiled in 2-D. *Unclear clear why people should get to know the person profiled; story holds little interest and value for people who did not already know person.	POOR / OMITTED Reader is left wondering why story was written; no news value. Story holds no interest and value for people who did not already know person.
Headline 10 %	EXPERT 100% WOW! Headline is catchy; makes reader want to jump right into story. Distills the essence of the news point of a story. Is positive and specific. Contains strong, active verbs and short, simple words.	MASTERED 85% GOOD Headline entices reader to go on to the lead to determine if the story is worth reading. Contains strong, active verbs and short, simple words.	MASTERY NOT YET REACHED Headline is mechanical. Headline is either too long or too short. *Headline is vague (leaves reader wondering what the story is about).	POOR / OMITTED
Lead & Opening Grafs 15 %	EXPERT 100% WOW! Draws in the reader; makes reader want to read more. Is intriguing & memorable. *Local angle addressed (WII-FM).	MASTERED 85% GOOD Lead is okay; reader is not drawn in immediately, but is after the first few grafs. Local angle addressed (WII-FM).	MASTERY NOT YET REACHED Lead is cluttered or flabby. Lead is ho-hum; reader is not drawn in at all. Lead sounds mechanical (fill-in-the-blank). Leaves reader unsure WII-FM.	POOR / OMITTED
Format 10 %	EXPERT 100% WOW! Release follows designated format guidelines. Release is the appropriate length as described for the assignment.	MASTERED 85% GOOD Release follows designated format guidelines. Release is under or over the word length as described for the assignment.	MASTERY NOT YET REACHED Release lacks the designated format. Release is inadequate in length.	POOR / OMITTED
AP Style & General Grammar 30 %	EXPERT 100% WOW! AP Style followed wonderfully! No more than one AP Style or grammar error. Rules of grammar, usage, and punctuation are followed; spelling is correct. Language is clear and precise; excellent sentence structure.	MASTERED 85% GOOD AP Style followed somewhat. Contains two or three AP Style errors. Contains two or three grammatical, punctuation and spelling errors. Language is clear; good sentence structure.	MASTERY NOT YET REACHED AP Style not followed. Contains four or five AP Style errors. Contains four or five grammatical, punctuation and spelling errors. Language frequently unclear; no sentence structure.	POOR / OMITTED AP Style not followed. Contains six or more AP Style errors. Contains six or more grammatical, punctuation and spelling errors. Language frequently unclear; no sentence structure.

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public relations journalism news

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