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iRubric: SWOT Analysis rubric

iRubric: SWOT Analysis rubric

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SWOT Analysis 
SWOT Analysis
SWOT Analysis
Rubric Code: T22797X
By lhp5break
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Undergraduate

Powered by iRubric SWOT Analysis Rubric
  Excellent

20 pts

Good

15 pts

Needs Improvement

10 pts

Not Acceptable

5 pts

Introduction

Excellent

An introduction to the organization is presented in a clear and concise manner. The introduction provides insight into the client
Good

An introduction to the country is presented in a somewhat clear and concise manner.
Needs Improvement

There is a limited Introduction.
Not Acceptable

There is no Introduction.
SWOT Content

Excellent

SWOT Analysis contains more than 5 points for each quadrant. A paragraph is provided for each point explaining their inclusion.
Good

SWOT Analysis contains 4 points for each quadrant. Several sentences are provided for each point explaining their inclusion.
Needs Improvement

SWOT Analysis contains less than 4 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion.
Not Acceptable

SWOT Analysis contains less than 4 points for each segment. Only a few or no sentences are provided for each point explaining their inclusion.
PEST Scan Pol,econ,soc,techno

Excellent

Included all 4 elements of the PEST and emphasized how each element affects the success of conducting business in the country
Good

Included only elements of the PEST and did not emphasize how each element affects the business environment of the country
Needs Improvement

Gave the elements but did not explain each one or the impact they have on doing business in the country
Not Acceptable

Did not inlcude 4 elements and did not understand how they affect the business environment in the country
Spelling, Grammar, Punctuation

Excellent

The presentation is free of grammatical, punctuation, and spelling errors.
Good

The presentation contains a few grammatical, punctuation, and spelling errors.
Needs Improvement

The presentation contains many grammatical, punctuation, and spelling errors.
Not Acceptable

The presentation contains many grammatical, punctuation, and spelling errors.
Recommendations, opport, threats

Excellent

There are three recommendations included in the assignment. The recommendations are made based on findings from the SWOT Analysis. They are presented in a clear, and professional manner.
Good

There are three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Needs Improvement

There are less than three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Not Acceptable

There are no recommendations.




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