Skip to main content
iRubric: Marketing Project Final Paper rubric

iRubric: Marketing Project Final Paper rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Marketing Project Final Paper 
Marketing Strategy Group Project Presentation & Final Paper
Evaluation criteria for Marketing Paper
Rubric Code: SXA3B84
By Karenkcrump
Ready to use
Public Rubric
Subject: Business  
Type: (Other)  
Grade Levels: Graduate

Powered by iRubric Criteria
100 % Maximum Grade for Assignment: 75 points
  Poor

<70% (D or F)

(N/A)

Fair

70-79% (C)

(N/A)

Good

80-89% (B)

(N/A)

Excellent

90 -100% (A)

(N/A)

Company/Business Profile
10 pts

Background on the business/company chosen, highlighting its key attributes.
Poor

Little or no detail provided.
Fair

Detail provided, but limited in scope.
Good

Provides a solid general assessment; obvious that research was done.
Excellent

An outstanding assessment that covers many factors and historical information. Very thorough.
Assessment of Product
10 pts

Examination of the product and the relative strengths and weaknesses of it. What is its competitive advantage?
Poor

Little or no detail provided.
Fair

Detail provided, but limited in scope.
Good

Provides a solid general assessment; obvious that research was done.
Excellent

An outstanding assessment that covers many factors; very thorough.
Pricing Strategy
10 pts

Describe their pricing strategy and why it works for their designated target market. What are some pricing techniques used?
Poor

Little or no detail provided. Shows a lack of understanding of the subject.
Fair

Detail provided, but limited in scope.
Good

Provides a solid general assessment; Has made an effort to get a feel for pricing and pricing strategy.
Excellent

An outstanding assessment that covers many factors and very thorough.
Place Strategy
10 pts

Describe the business location and how it delivers value to its target market/segments. Describe the website design. What are other distribution channels? Do any mobile apps exist?
Poor

Little or no detail provided. Shows a lack of understanding of the subject.
Fair

Detail provided, but limited in scope.
Good

Provides a solid general assessment; obvious that research was done.
Excellent

An outstanding assessment that covers many factors and very thorough.
Promotion Strategy
10 pts

Describe their promotional strategy. What forms of media are used? What is the message they try to communicate?
Poor

Little or no detail provided. Shows a lack of understanding of the subject.
Fair

Detail provided, but limited in scope.
Good

Provides a solid general assessment; obvious that research was done. Provides solid examples of strategy and message.
Excellent

An outstanding assessment that covers many factors and very thorough. Provides several examples.
Target Market
10 pts

Describe their target market using marketing terms. Identify meaningful segments in the target market.
Poor

Little or no detail provided.
Fair

Detail provided, but limited in scope.
Good

Provides a solid general assessment; obvious that research was done.
Excellent

An outstanding assessment that covers many factors and very thorough.
Professional/Error Free
15 pts

Paper is professional written; business writing is used with single spacing, headings, bullets, page numbers; paper is error free; Table of contents evident
Poor

Many errors; poor grammar; paper does not look professional.
Fair

Some errors and typos; some grammar flaws; business format not followed
Good

Limited errors; business format evident;
Excellent

Error Free; professional looking; Table of Contents accurate; page numbers; business format




Subjects:

Types:

Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n16