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iRubric: BUS 20 Marketing Project rubric

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BUS 20 Marketing Project BUS 20 Marketing Project Groups will select a company and conduct an analysis of that company's marketing plan. Students will identify the target market(s) and how the marketing plan addresses that target market. Requirements include but are not limited to a S.W.O.T. analysis, a review of the 4P' marketing mix and how these are impacted by the target market. Students will then create a 7 -10 minute presentation. Rubric Code: SX9BBAB By stuart11 Ready to use Public Rubric Subject: Business Type: Presentation Grade Levels: 9-12, Undergraduate

Criterion
	Excellent e (N/A)	Fair 1 pts	Good 2 pts	Poor 0 pts
Content & Development 25 pts	Excellent e	Fair - Content is not comprehensive and /or persuasive. - Major points are addressed, but not well supported. - Content is inconsistent with regard to purpose and clarity of thought.	Good - Content is comprehensive, accurate, and persuasive. - Major points are stated clearly and are well supported. - Content and purpose of the writing are clear.	Poor - Content is incomplete. - Major points are not clear and /or persuasive.
Format and Presentation 20 pts	Excellent e	Fair - Presentation follows most guidelines. - Presentation is over/ under word length.	Good - Presentation follows designated guidelines. - Presentation is the appropriate length as described for the assignment.	Poor - Presentation lacks many elements of correct formatting. - Presentation is inadequate/excessive in length.
Grammar, Punctuation & Spelling 5 pts	Excellent e	Fair - Presentation contains few grammatical, punctuation and spelling errors. - Language lacks clarity or includes the use of some jargon or conversational tone.	Good - Rules of grammar, usage, and punctuation are followed; spelling is correct. - Language is clear and precise; sentences display consistently strong, varied structure.	Poor - Presentation contains numerous grammatical, punctuation, and spelling errors. - Language uses jargon or conversational tone.
Oral Presentation 25 pts	Excellent e	Fair	Good	Poor
Enter Title 1 pts	Excellent e	Fair	Good	Poor