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iRubric: Succulent vs. Dry Fruit Advertisement rubric

iRubric: Succulent vs. Dry Fruit Advertisement rubric

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Succulent vs. Dry Fruit Advertisement 
NEW PRODUCT ADVERTISEMENT
Students will create an advertisement for 2 different fruits. Students will also provide a sale pitch their knowledge of fruits. Decide how best you can persuade buyers to purchase your product.
Rubric Code: RXB8A7X
By Ashley03
Ready to use
Public Rubric
Subject: Biology  
Type: Presentation  
Grade Levels: K-5, 9-12

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  Level 1

(N/A)

Level 2

(N/A)

Level 3

(N/A)

Level 4

(N/A)

INFORMATION

Level 1

Contains 1 fact about each fruit. The are many errors in their writing.
Level 2

Contains 2 facts about each fruit. The are error in their writing.
Level 3

Contains 4 facts about each fruit in a somewhat interesting way to ensure people purchase them. The are minor errors in their writing.
Level 4

Contains 4 facts about each fruit in an interesting way to ensure people purchase them. The are no error in their writing.
ADVERTISING TECHNIQUE

Level 1

Little variety; not unique; may be messy or full of white noise. Uses no advertising technique to persuade audience.
Level 2

Print, voice, or visuals are not totally effective; may look as if it was done hurriedly. Uses very little advertising techniques to persuade audience.
Level 3

Effective use of a print, voice, or visuals (catches attention, but not right away). Has little use of an advertising technique used in class.
Level 4

Highly effective use of print, voice, or visuals to grab the buyer's attention. Uses an advertising technique discussed in class.
VISUAL AIDS

Level 1

Has no visual aid.
Level 2

Has visual aid but is hurriedly done and does not display work.
Level 3

Has only one visual aid - only 1 of 2 fruits were completed.
Level 4

Has two visual aides to help display product - one for each fruit.
PUBLIC SPEAKING

Level 1

Student was not organized, did not speak about the fruits, and was not prepared for presentation.
Level 2

Student did not plan out the presentation, did not meet time requirement, but still discusses the fruits.
Level 3

Student has a moderately planned out presentation but struggled with the time requirement.
Level 4

Student has a planned out presentation and speaks with confidence. Uses minimal "umms" and meets time requirement.
OVERALL DESIGN

Level 1

Messy/full of white noise; inadequate text or script - either too sparse or too wordy; images missing or too small, uninteresting or unclear
Level 2

Ineffective use of the chosen media. Some infomation is hard to find or understand. Lacks appeal. Advertisment is not well executed.
Level 3

Effective use of the chosen media. Most information is clearly presented. Mostly neat and attractive. Advertisement is well executed.
Level 4

Highly effective use of the chosen media: All information is clearly presented. Print is neat and attractive, audio is appealing. Advertisement is very well executed.
KNOWLEDGE

Level 1

Student does not display knowledge of the fruits chosen.
Level 2

Student displays some knowledge of the fruits chosen.
Level 3

Student displays knowledge of the fruits chosen.
Level 4

Student displays knowledge of the fruits chosen. Knows the difference between each fruit and the definition of a succulent and a dry fruit.



Keywords:
  • magazine advertisement, radio advertisement, television advertisement, adjectives



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