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iRubric: Sway Presentation rubric

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Sway Presentation Sway Presentation Rubric for assessment of the Sway Presentation in COMM B4: Persuasion at Bakersfield College Rubric Code: RXB26A4 By karen_myers Ready to use Public Rubric Subject: Communication Type: Presentation Grade Levels: Undergraduate

Items identical to Movie Theme The below items are identical to the rubric items for the movie theme analysis
	Model Speaker 5 pts	Spokesperson 4.5 pts	Average Speaker 3.5 pts	Fledgling Speaker 2 pts	Lax Speaker 0 pts
vivid/provocative opening remarks	Model Speaker Your riveting attention getter grabbed attention of audience. Lots of surprise brows around the room! Excellent work!	Spokesperson Your attention getter had the audience watching/thinking. The audience was clearly engaged.	Average Speaker Audience was listening with some attention. You need to work on this skill.	Fledgling Speaker Attention device was boring; it had the opposite of the intended effect. Work for a more creative, surprising opening to your speeches.	Lax Speaker You skipped the attention getter entirely. This undermined your ability to connect with the audience throughout the speech.
clear, concrete claim	Model Speaker claim clearly revealed & well structured for speech	Spokesperson claim stated & appropriate for speech	Average Speaker claim needs strength or structure	Fledgling Speaker It appears that you intended to reveal your claim but skipped it (as you clearly stated it in the conclusion)	Lax Speaker claim missing. This makes it hard for the audience to comprehend the purpose of the speech.
follows outline template well	Model Speaker The speech clearly follows the outline template without metacommunication regarding structural elements. No elements are missing.	Spokesperson The speech follows the outline template without metacommunication regarding structural elements. Only a few elements are incomplete or missing.	Average Speaker The speech follows the outline template without metacommunication regarding structural elements. However, several elements are incomplete or missing.	Fledgling Speaker While it is clear that you attempt to follow the outline format you lose the format several times throughout the speech.	Lax Speaker It appears that this speech is entirely unstructured. Please follow the outline template more clearly in the future.
proof supports claims & reasons	Model Speaker Your subpoints provide clear proof to support your main points creating complete arguments.	Spokesperson Your subpoints provide proof to support your main points.	Average Speaker Your subpoints provide some proof to suppor your main points but the arguments are incomplete.	Fledgling Speaker Your subpoints and main points are unclear, no coherent argument is created.	Lax Speaker No proof is provided and your main points are unclear.
proof is compelling	Model Speaker You provide proof that compels the audience to support and agree with your arguments.	Spokesperson You provide proof that is somewhat compelling, the audience might need stronger evidence in order to gain their support.	Average Speaker While some of the evidence was weak there were a few moments when the audience was compelled to agree with you.	Fledgling Speaker While evidence is provided to prove your main points, the evidence is not compelling and leaves the audience unengaged.	Lax Speaker You provide no compelling evidence.
uses different forms of proof well	Model Speaker You use a variety of supporting evidence masterfully in order to excite interest and support.	Spokesperson You use a variety of supporting evidence in order to excite interest and support.	Average Speaker You use at least 2 kinds of evidence in order to support your ideas.	Fledgling Speaker You provide generalizations in support of your arguments rather than developing your evidence fully.	Lax Speaker You provide no support for your arguments.
proof is cited (tells us where you got the information when you use it)	Model Speaker Clear, complete citations are provided in comfortable oral citation format, boosting your credibility as a speaker.	Spokesperson Your citations are clear and complete if occasionally awkward.	Average Speaker Your citations are clear and/or complete but often presented in a way that interrupts the flow of your speech. Practice this skill to improve fluency	Fledgling Speaker Your citations are incomplete, awkward and there are times that you do not credit sources that clearly are not your own.	Lax Speaker You provide no citations though much of the information clearly comes from sources other than yourself. Be aware that plagiarism is unethical and harms your credibility as a speaker. Visit the pages in the packet on oral citation and talk to me if you need help with this skill.
sense of comfort & confidence	Model Speaker You appear relaxed, confident, contagiously enthusiastic	Spokesperson You appear confident and enthusiastic	Average Speaker You appear confident and enthusiastic through most of the speech though there were a few tricky moments in which some of your anxiety leaked through.	Fledgling Speaker Obviously nervous and lacking confidence and enthusiasm	Lax Speaker We were so worried about your well-being that we couldn't focus on the message at all. Work to hide the anxiety and focus on connecting with the audience.
sense of expertise	Model Speaker You appear to be an expert on this subject. You have fully internalized the information and we trust your knowledge of the topic.	Spokesperson You appear to have expertise on this subject. You have internalized the information and we trust your knowledge of the topic.	Average Speaker You appear to have some knowledge of the subject. You have internalized some of the information and we trust that you have some knowledge of the topic.	Fledgling Speaker The information seems to come from outside of yourself (card, walls, floor, ceiling) rather than your own knowledge base. You need to internalize the information so that we can trust your knowledge of the topic.	Lax Speaker You seemed so uncertain of the information that we couldn't focus on the speech. We were worried about your well-being rather than focusing on your message. Work to hide your anxiety from the audience so the message comes to the fore.
use of emotional appeals	Model Speaker You use powerful emotional appeals that enthrall the audience, creating an emotional rollercoaster that we don't want to get off!	Spokesperson You use emotional appeals that engage the audience.	Average Speaker While much of the speech was emotionless and a bit dry there were a few moments in which you succeeded in engaging the audience emotionally.	Fledgling Speaker You make a few attempts at emotional appeals but the speech is dry and lacks emotion to support the message.	Lax Speaker No attempt made to focus the audience on the message through emotional appeals.
use of logical appeals	Model Speaker Your arguments are clear, follow a rational internal logic and lead the audience to support your position.	Spokesperson Your arguments are clear, follow a rational internal logic and help the audience to support your position.	Average Speaker While you attempt to follow an internal logic your arguments are occasionally hard to follow.	Fledgling Speaker Your arguments are confusing though there is, at times, an apparent internal logic.	Lax Speaker No apparent internal logic to hold your arguments together. Very difficult to follow.
concrete language	Model Speaker You avoid generalization and instead focus our attention on concrete specifics to create neurological webs of meaning for your audience.	Spokesperson For the most part you avoid generalization and instead focus our attention on concrete specifics to create neurological webs of meaning for your audience.	Average Speaker You occasionally use generalization, though at times you manage to focus our attention on concrete specifics to create neurological webs of meaning for your audience.	Fledgling Speaker The effectiveness of your language is undermined by generalizations though there were a few moments where your use of concrete specifics refocused audience attention.	Lax Speaker It was almost impossible for the audience to focus on this speech because you provided no concrete specifics to anchor meaning in their minds.
oral style you sound like you are talking rather than reading	Model Speaker Conversational style flows easily; you engage and enthrall the audience	Spokesperson Mostly conversational; throughout most of the speech you engage the audience. Work just a bit to excite and enthrall the audience more fully.	Average Speaker While much of the speech is in written style or read there are a few moments when you break from the written word and talk to us -- you come alive at these times and we connect fully. Work to maintain this engaging style throughout!	Fledgling Speaker Attempts to be conversational; reading some of speech	Lax Speaker Not conversational; reads most or all of the speech
sensory language	Model Speaker You use vivid sensory information that leads the audience to process information experientially rather than processing through their logic centers.	Spokesperson For the most part, you use vivid sensory information that leads the audience to process information experientially rather than processing through their logic centers.	Average Speaker There are times when you use vivid sensory information that leads the audience to process information experientially rather than processing through their logic centers. However, there are also times when you lose us and we begin judging rather than going along for the ride.	Fledgling Speaker You need to use more vivid sensory information that leads the audience to process information experientially rather than processing through their logic centers. Right now your language is too general and we can't experience the speech, so instead we collapse into judgment.	Lax Speaker Your language is entirely generalized and the audience has no access to experiential processing of information. As a result, they are stuck in judgment and not at all engaged in your speech.
verbal pauses (uh, um, you know, etc…)	Model Speaker Conversational style flows easily; you engage and enthrall the audience without distracting with verbal pauses.	Spokesperson Only a few verbal pauses that do not detract from the fluency of the message	Average Speaker The verbal pauses begin to interrupt the flow of your speech. This disrupts audience attention.	Fledgling Speaker The consistent verbal pauses interrupt the flow of your speech and force the audience to work to follow the flow of the speech.	Lax Speaker Nearly impossible to follow the flow of the speech due to the constant interruptions caused by verbal pauses.
direct eye contact	Model Speaker Effectively, consistently engages audience with eye contact	Spokesperson Establishes eye contact throughout most of speech	Average Speaker Attempts to establish eye contact	Fledgling Speaker Rarely establishes eye contact. You attempt to talk to us but the intimacy of direct eye contact seems too scary for you.	Lax Speaker You never look at the audience. We feel left out and bored.
dressed appropriately	Model Speaker Your clothing choices improve your credibility and do not distract from your message in any way.	Spokesperson Your clothing choices do not distract from your message in any way.	Average Speaker The eye is occasionally drawn to your clothing and away from the message.	Fledgling Speaker Your clothes draw attention to themselves and create a distraction from the message.	Lax Speaker Your clothes consistently draw attention from the message as they interrupt audience processing of information.
nonverbal choices highlight message	Model Speaker Your nonverbal communication focuses audience attention and consistently engages us in the message.	Spokesperson Your nonverbal communication focuses audience attention.	Average Speaker Your nonverbal communication occasionally focuses audience attention though we are, at times, distracted by non-verbal choices.	Fledgling Speaker Your nonverbal communication distracted from the message leaving us focused more on your actions than the message.	Lax Speaker Your nonverbal communication made us too worried about your well being to focus on the message.
verbal choices highlight message	Model Speaker Your verbal choices focus audience attention and consistently engage us in the message.	Spokesperson Your verbal choices focus audience attention.	Average Speaker Your verbal choices occasionally focus audience attention though we are, at times, distracted by uncomfortable or unintended verbal choices.	Fledgling Speaker For the most part, you verbal choices draw attention away from the message but on a few occasions your verbal communication focused audience attention.	Lax Speaker Your verbal choices made us too worried about your well being to focus on the message.
vivid and complete closing remarks	Model Speaker The elements of conclusion are compelling and memorable	Spokesperson Conclusion is effective and includes all elements	Average Speaker Conclusion missing one of the required elements	Fledgling Speaker Audience has no idea the conclusion is coming and the speech ends abruptly, missing two of the elements of the conclusion.	Lax Speaker No apparent conclusion. "That's It", "The End", etc… are not effective ways to end a speech. Wait…was that the end of the speech? Please work on the elements of conclusion. All were completely neglected and the audience didn't even know when to clap.
New Rubric Items These new skills will be assessed during your Sway Presentation
	Model Speaker 10 pts	Spokesperson 9 pts	Average Speaker 7 pts	Fledgling Speaker 4 pts	Lax Speaker 0 pts
Content Development	Model Speaker You use appropriate, relevant, and compelling content to illustrate mastery of the subject, conveying your understanding, and shaping the whole work.	Spokesperson You use appropriate, relevant, and compelling content to explore ideas within the context of the subject and shape the whole work.	Average Speaker You use appropriate and relevant content to develop and explore ideas through most of the work.	Fledgling Speaker You use appropriate and relevant content to develop simple ideas in some parts of the work.	Lax Speaker Your content development needs far more depth in order to convey an understanding of the subject.
Analysis	Model Speaker You organize and synthesize evidence to reveal insightful patterns, differences, or similarities related to focus.	Spokesperson You organize evidence to reveal important patterns, differences, or similarities related to focus.	Average Speaker You organize evidence, but the organization is not effective in revealing important patterns, differences, or similarities.	Fledgling Speaker You list evidence, but it is not organized and/or is unrelated to focus.	Lax Speaker You show little to no evidence and it is neither organized or related to focus.
Explanation of issues	Model Speaker You state clearly the topic to be considered critically and describe comprehensively, delivering all relevant information necessary for full understanding.	Spokesperson You state, describe, and clarify topic to be considered critically so that understanding is not seriously impeded by omissions.	Average Speaker You state the topic to be considered critically but the description leaves some terms undefined, ambiguities unexplored, boundaries undetermined, and/or backgrounds unknown.	Fledgling Speaker You state the topic to be considered critically without clarification or description.	Lax Speaker Your focus is off-topic. Little to no relevant information is provided.
Evidence Selecting and using information to investigate a point of view or conclusion	Model Speaker You take information from source(s) with enough interpretation/evaluation to develop a comprehensive analysis or synthesis.	Spokesperson You take information from source(s) with enough interpretation/evaluation to develop a coherent analysis or synthesis.	Average Speaker You take information from source(s) with some interpretation/evaluation, but not enough to develop a coherent analysis or synthesis.	Fledgling Speaker You take information from source(s) without any interpretation/evaluation.	Lax Speaker You don't appear to use any information from sources and/or your interpretation of materials is difficult to follow.
Integrated Communication	Model Speaker You fulfill the assignment by combining language and visual representations in ways that enhance meaning, making clear the interdependence of language and meaning, thought, and expression.	Spokesperson You fulfill the assignment by combining language and visual representations to explicitly connect content and form, demonstrating awareness of purpose and audience.	Average Speaker You fulfill the assignment by combining language and visual representations that you connect in a basic way what is being communicated (content) with how it is said (form).	Fledgling Speaker You fulfill the assignment by combining language and visual representations in a somewhat awkward form.	Lax Speaker You fulfill the assignment by combining language and visual representations in a way that is difficult for an audience to process.

Keywords:

speech

Subjects:

Communication

Types:

Presentation

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