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iRubric: SWOT Analysis and PEST Scan rubric

iRubric: SWOT Analysis and PEST Scan rubric

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SWOT Analysis and PEST Scan 
SWOT Analysis and PEST Scan
Fundamentals of Marketing SWOT and Pest Scan
Rubric Code: RXACBBX
By Psanrosal
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric SWOT Analysis Rubric
  Excellent

12 pts

Good

10 pts

Needs Improvement

6 pts

Not Acceptable

4 pts

Introduction

Excellent

An introduction to the company is presented in a clear and concise manner. The introduction provides insight into the company.
Good

An introduction to the company is presented in a somewhat clear and concise manner.
Needs Improvement

There is no Introduction.
Not Acceptable

There is no Introduction.
SWOT Content

Excellent

SWOT Analysis contains more than 4 points for each quadrant. A sentence is provided for each point explaining their inclusion.
Two of the four points are data-linked and are referenced.
Good

SWOT Analysis contains 4 points for each quadrant. A sentence is provided for each point explaining their inclusion. There are less than two data-linked points per quadrant.
Needs Improvement

SWOT Analysis contains less than 4 points for each quadrant. A sentence may or may not be provided for each point explaining their inclusion. There are less than two data-linked points per quadrant.
Not Acceptable

SWOT Analysis contains less than 4 points for each segment. Only a few or no sentences are provided for each point explaining their inclusion. There are no data-linked points.
PEST Scan Pol,econ,soc,techno

Excellent

Included all 4 elements of the pest and emphasized how each element affects the business and its success
Good

Included only elements of the pest and did not emphasize how each element affects the business and its success
Needs Improvement

Gave the elements but did not explain each one or the impact they have on the business
Not Acceptable

Did not inlcude 4 elements and did not understand how they affect the business
Spelling, Grammar, and P

Excellent

The presentation is free of grammatical, punctuation, and spelling errors.
Good

The presentation contains a few grammatical, punctuation, and spelling errors.
Needs Improvement

The presentation contains many grammatical, punctuation, and spelling errors.
Not Acceptable

The presentation contains many grammatical, punctuation, and spelling errors.
Recommendations, opport, threats

Excellent

There are three recommendations included in the assignment. The recommendations are made based on findings from the SWOT Analysis. They are presented in a clear, and professional manner.
Good

There are three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Needs Improvement

There are less than three recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT Analysis. They are presented in a somewhat clear, and professional manner.
Not Acceptable

There are no recommendations.




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