iRubric: Advertisement Critique Rubric

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Advertisement Critique Rubric Rubric Code: RX8C5A6 By krmcnish Draft Public Rubric Subject: Business Type: Writing Grade Levels: 9-12

Ad Critique
	Distinguished 10 pts	Proficient 6 pts	Basic 4 pts
Analysis	Distinguished Depth of responses reflects effort in answering the questions.	Proficient Some depth to responses somewhat reflect effort in answering questions.	Basic Work does not reflect effort in answering questions.
Quality of Ad	Distinguished Advertisement is current and relevant to American culture.	Proficient Advertisement is somewhat current (within last 5 years) and somewhat relevant to American culture.	Basic Advertisement is not current (older than 5 years) and not relevant to American culture.