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Book Reflection 
This is a rubric designed to measure a student's reflection and application on an assigned reading or book.
Rubric Code: R85638
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Book Reflection
This rubric is designed to evaluate a student's reflection on an assigned book.
  Excellent

The writer completely covers all required information.

4 pts

Good

The writer does a good job applying the category to the assigned book.

3 pts

Fair

The assigned category needs work.

2 pts

Poor

A poor job of providing the required information is performed by the writer.

1 pts

MLA reference citation and grammar.
20 %

The article is correctly referenced according to JWU MLA guidelines. The writer uses standard English and correct grammar throughout the reflection.

Excellent

No errors exist in the citation or in grammar and spelling.
Good

The reference citation has one error or some are missing. There are 4 or less spelling and grammar errors throughout the paper
Fair

The reference citation has more than one error or some are missing as it is written. There are 5 or more grammar and spelling errors.
Poor

No attempt is made at referencing according to JWU MLA guidelines.
Summary
20 %

A brief summary of the book is included in the reflection.

Excellent

A brief summary of the book is given with all the criticalelements included.
Good

A summary of the book is provided, but is lacking in one content coverage area.
Fair

A summary of the book is attempted, but is severly lacking in more than one content coverage area.
Poor

No summary is given.
Implications
30 %

The reflection contains information on how this book/topic might apply to the practice of consumer behavior.

Excellent

Applications to the field of marketing and consumer behavior are clearly identified and demonstrate critical thinking skills.
Good

One or more applications to the field of marketing and consumer behavior are given and are sufficently clarified.
Fair

One application is mentioned, but is poorly developed in the reflection.
Poor

No applications to the field of marketing and consumer behavior are mentioned.
Gained Perspectives
30 %

The reflection contains a section on how the candidates perspective regarding consumer behavior has been enriched by the assigned book.

Excellent

The candidate has discussed and provided specific examples from the book and/or real life, how his/her perspective on consumer behavior has been enriched and/or challenged by the assigned book.
Good

The candidate discussed how his/her perspective on consumer behaviorhas been enriched and/or challenged by the assigned book.
Fair

A change or enrichment of perspective has been stated, but not elaborated on or explained.
Poor

No discussion about a gained perspective is provided.



Keywords:
  • Special Education, undergrad


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