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iRubric: APR/MKT 207 Advertising Campaign - Final Project (Team) rubric

iRubric: APR/MKT 207 Advertising Campaign - Final Project (Team) rubric

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APR/MKT 207 Advertising Campaign - Final Project (Team) 
Advertising Campaign - Final Project
Create an advertising campaign. This project will include three pieces. You must also turn in the brainstorming thumbnails, roughs, and your digital comprehensive.
Rubric Code: R75A97
By aknig51
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Undergraduate

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  Outstanding

(N/A)

Good

(N/A)

Needs Improvement

(N/A)

Poor

(N/A)

Ads

10 points
Outstanding

Your ads showed creativity and an awareness of the principles of design; . Your overall concept is clearly expressed through all ads.
Good

Your ads showed that you applied the principles of design but the overall concept may not be fully developed. Corrections needed in either design or media vehicles used Your big idea is represented.
Needs Improvement

Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented but with design errors or lack of consistency of design
Poor

Your ads show little evidence of understanding of the elements and principles of design; no evidence of planning or effort.
Research/Background

5 points
Outstanding

You paper shows a clear understanding of your client and their past advertising history. with examples described. Goals of the campaign are clearly expressed.
Good

Your paper shows an understanding of your client , but little background or previous examples of ads are given
Needs Improvement

You have little background on your client or their advertising history.
Poor

Your background history on the client is incomplete.
Creative Brief

20 points
Outstanding

The creative brief is specific. It defines target audience, tone, key message and all principle elements of the campaign objectives
Good

The comprehensive is done well, but one or two key pieces are missing. The model is thought out but may not completely express your product.
Needs Improvement

Comprehensive is not completely thought through. Some parts are not neat and/or orderly. Does not represent full talents of all group members.
Poor

Does not represent full talent. Is incomplete and does not represent the ideas of the project/item.
Attractiveness/Mechanics/Grammar

5 points
Outstanding

The project is exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Good

The project is acceptably attractive in terms of design, layout, and neatness.
Needs Improvement

The project is adequately prepared with little attention in terms of design, layout, neatness, grammar
Poor

The project is incomplete lacking one or more components of the assignment
Rationale

10 points
Outstanding

The project contains a persuasive, logical explanation of the strategy behind the campaign idea
Good

The project contains an adequate explanation of the strategy
Needs Improvement

The project contains a minimal explanation of the strategy
Poor

The project does not address the logical thought behind the campaign
Media Planning

10 points
Outstanding

The campaign is composed of original creative designs using proper media vehicles to reach target audience.
Scheduling plan and sequence is logical
Good

The campaign is composed of creative concepts expressed in
media vehicles that might reach target. Scheduling plan seems somewhat incomplete or contains inconsistencies
Needs Improvement

The campaign seems
weak in the media vehicles chosen, timing or placement
Poor

The campaign shows little evidence of logical scheduling or does not mention schedule at all.
Peer Assessment

40 points
Outstanding
Good
Needs Improvement
Poor





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