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iRubric: FINAL PROJECT - ADVERTISING VIDEO rubric

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FINAL PROJECT - ADVERTISING VIDEO ADVERTISING VIDEO Students will create a video advertisement using digital technology tools. The purpose of this Advertisement project is to persuade an audience to invest in a product of service. This can be for an original product(a product you create) or a product that is already on the market ( create a new ad for Pepsi, etc). Your mission is to use technology tools to best persuade those buyers to purchase your product. Rubric Code: R24X847 By stephaniekalan Ready to use Public Rubric Subject: English Type: Assessment Grade Levels: 6-8

Advertising Video Business Technology FINAL PROJECT
	Needs Improving 5 pts	Some Good Details 10 pts	Very Good 15 pts	Excellent 20 pts
POWER OF ADVERT Make ad exciting for customer	Needs Improving The ad does not really excite the customer	Some Good Details The ad gets the consumer's attention with attractive design	Very Good The ad gets the consumer's attention with attractive design and dialogue	Excellent The ad is great and makes the client definitely want to invest in product or service. The ad gets the consumer's attention with attractive design, persuasive dialogue, appropriate music, and creativity.
IMPORTANT INFORMATION Product name, what it does, why you should buy it	Needs Improving No name and does not explain what it does	Some Good Details Clear product name and one to two good things about the product/service and why you should use it.	Very Good Product name is clear and repeated, 3 good things about product/service and why you should use it.	Excellent Product name very clear, includes 3+ positive details, why you should use it, AND a call-to-action.
OVERALL DESIGN Uses color, sound, pictures, Logo, moving images, words etc to make it memorable	Needs Improving Not clear, no colour, uninteresting, images too small, no words	Some Good Details Some colour, pictures, words, no moving images	Very Good Lots of colour, good pictures, includes logo, examples, sound, words, moving images	Excellent Good colour, pictures connected to product, includes Logo, examples, sound, moving images and words that you remember
VIDEO FORMAT Use of powerful words, adjectives, good spelling, makes sense	Needs Improving Poor use of language, not checked properly	Some Good Details Video is glitchy or link is not active, lack of effort shown.	Very Good Use of persuasive language, video has smooth transitions and was maybe edited before turning in	Excellent High quality video with use of persuasive language throughout, has smooth transitions , was definitely edited before turning in, shows effort