iRubric: TV Commercial rubric

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TV Commercial

Commercial about an event or stunt created on a storyboard. The commercial needs to be a minimum or 30 seconds and a maximum of 60 seconds. This commercial should show continuity and give full information about the event or stunt.

Rubric Code: QXB8676

By Neill14

Ready to use

Public Rubric

Subject: Business

Type: Assignment

Grade Levels: 9-12

Commercial Ad Rubric
	Poor 2.5 pts	Fair 3.5 pts	Good 4.25 pts	Excellent 5 pts
Content	Poor Content is weak. Facts are confusing. Does not fully reference the commercial.	Fair Student has some information, but lacks specifics . The fact is very vague. It does not seem to flow with the rest of the commercial.	Good Students include specific event/stunt information. But is does not quite flow with the rest of their commercial.	Excellent Student include specific event/stunt information and it flows with the rest of the commercial. It does not seem forced in, but flows naturally with the rest of the commercial.
Copy	Poor Student's copy is not well written.	Fair Student's copy is not fluid but makes sense.	Good Student's copy is clear and clear. Words are spelled correctly.	Excellent Student uses well written script, a clear voice and correct, precise pronunciation of terms.
Commercial Ad Timing Section
	Poor 1 pts	Fair 2.5 pts	Good 3.5 pts	Excellent 5 pts
Timing	Poor no timing	Fair only timing on one slide	Good Satisfactory use but on only 2 slides or does not equal 30 or 60 seconds.	Excellent on each slide and equals 30 or 60 seconds.