iRubric: Product Life Cycle Assignment rubric

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Product Life Cycle Assignment Product Life Cycle Assignment Choose a company who was at one time an industry leader, who is currently in the maturity or decline stage of the product life cycle. Analyze the marketing mix for the existing company to help identify market challenges Rubric Code: QXB2XB5 By frankted Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: (none)

Product Life Cycle Rubric Enter rubric description
	Excellent 5 pts	Good 3.5 pts	Fair 2 pts	Improvement Needed 1 pts
Document Set-up Up to 5 Points	Excellent Name Worksheet is completed and attached to final product	Good missing 1 element	Fair missing 2 elements	Improvement Needed Missing more than 2 elements
Research Up to 5 Points	Excellent The product researched was selected from the list of Mature/Declining Companies A thorough description of the product and or company was provided All elements of Product, Price, Place, and Promotion were addressed	Good missing one element	Fair missing 2 elements	Improvement Needed missing more than 2 elements
Quality Up to 5 Points	Excellent Final draft was well prepared with proper grammar and correct spelling Creativeness was original.	Good The presentation is well prepared with proper grammar and spelling. Some information is illogically placed, making the document a little difficult to understand	Fair The presentation is written with one or two grammatical mistakes or spelling errors. It was somewhat difficult to understand	Improvement Needed The presentation has many spelling errors. It is very hard to read and understand.
Timeliness of Submission 5 Points will be awarded for submitting on-time. 1 Point will be deducted for every day overdue.	Excellent	Good	Fair	Improvement Needed