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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric 
Students develop a business plan for a business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everythnig, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: QX9X2X5
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

4 pts

Good

3 pts

Fair

2 pts

Poor

1 pts

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.

Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meed expectations<BR>
Missed Title Page or Table of Contents.
Executive Summary
15 pts

Convinces reader that business is sound and has opportunity for success

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Company Description
10 pts

Basic Description<BR>
Business Product or Service <BR>
Legal structure<BR>
Location & Facilities

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
SWOTT Analysis
10 pts

Identify Market Segments<BR>
Customer and Competitor Analysis

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Plan
10 pts

Product, Price, Place, Promotion

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Financial Plan
10 pts

Start-up Costs<BR>
Estimated Sales & Profits

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Report Mechanics
10 pts

Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.

Excellent

Meets or Exceeds Highest Expectations<BR>
Met all requirements<BR>
of report mechanics.
Good

Above Expectations<BR>
Met most requirements of report mechanics with few errors.
Fair

Meets Expectations<BR>
Did not meet most of requirements of report mechanics.
Poor

Does not meed expectations<BR>
Did not meet any requirements of report mechanics.
Ethical Conduct
10 pts

What steps will you take to ensure ethical conduct within your organization?

Excellent

Meets or Exceeds Highest Expectations<BR>
Good

Above Expectations<BR>
Fair

Meets Expectations<BR>
Poor

Does not meed expectations<BR>
Bibliography
5 pts

Cited sources of information. APA Style on separate page

Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all cited sources on seperate page.
Good

Above Expectations<BR>
Completed a cited source page with few errors.
Fair

Meets Expectations<BR>
Completed Cited Sources but not on seperate page.
Poor

Does not meed expectations<BR>
Did not cited sources.



Keywords:
  • Entrepreneurial Business Plan

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