iRubric: Social Media Press Release rubric

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Social Media Press Release

Assessment of a social media press release.

Rubric Code: Q435BW

By arlenebag1

Draft

Public Rubric

Subject: Communication

Type: Assignment

Grade Levels: 9-12

Press Release
	POOR 50 pts	ADEQUATE 75 pts	GOOD 85 pts	WOW! 100 pts
Headline and Lead	POOR Headline has nothing to do with the story Lead has nothing to do with the story	ADEQUATE Headline is either too long or too short Headline is vague Lead is cluttered Reader is not drawn in at all	GOOD Headline entices reader to go to the lead to see if the story is worth reading Contains strong, active verbs and short, simple words *Reader not drawn in immediately	WOW! Headline is catchy; It makes the reader want to continue to the story; Is positive and specific Uses strong, active verbs and short, simple words Draws in the reader - makes reader want to read more Is focused, short and memorable
Style & Grammar	POOR Contains Style errors and grammatical, punctuation and spelling errors Language is frequently unclear; no sentence structure	ADEQUATE Contains four or five Style errors and grammatical,punctuation and spelling errors. Language is frequently unclear; no sentence structure	GOOD Contains two or three Style errors Contains two or three grammatical, punctuation and spelling errors *Language is clear; good sentence structure	WOW! Limited Style or grammar error Rules of grammar, usage and punctuation are followed *Language is clear and precise; excellent sentence structure
Organization & Structure	POOR Structure & organization are not evident Paragraphs are disjointed and lack transition of thoughts	ADEQUATE Structure & organization detract from the message of the writer Paragraphs are disjointed and lack transition of thoughts Sentences are choppy (too short) or wordy (too long) Inverted pyramid format not used	GOOD Structure & organization of the story is easy to follow Paragraph transitions are presented and maintain the flow throughout the story *Inverted pyramid format used somewhat	WOW! Structure & organization of the story is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper Sentences are short (no more than 25 words, usually) Paragraphs are short *Inverted pyramid format applied
News Value	POOR Reader is left wondering why story was written No news value *Story holds no interest and value	ADEQUATE Some interest in the event generated as a result of the story Story holds little interest and value	GOOD Significant interest in the event generated as a result of the story Story is interesting and valuable	WOW! Extreme amount of interest in the event generated as a result of the story Story is interesting and valuable
Format	POOR Ineffective lead Inappropriate content Page number not included Media contact info not included Did not use client's letterhead No ### at end	ADEQUATE Release lacks the designated format Ineffective lead Media contact info is not included Did not use client's letterhead Page number not included No ### at end *Content is questionable	GOOD Release follows designated format guidelines Lead is effective Used client's letterhead Media contact info included, but not placed correctly Page number included ### at end *Content is, for the majority, appropriate	WOW! Release follows designated format guidelines Effective lead Profile is the appropriate length as described for the assignment Used client's letterhead Media contact info included & placed correctly Page number included ### at end Content is appropriate

Peer Response	POOR	ADEQUATE	GOOD	WOW!

Keywords:

PR Writing, press release assignment, assessment

Subjects:

Communication

Types:

Discuss this rubric

Press Release
	POOR 50 pts	ADEQUATE 75 pts	GOOD 85 pts	WOW! 100 pts
Headline and Lead	POOR Headline has nothing to do with the story Lead has nothing to do with the story	ADEQUATE Headline is either too long or too short Headline is vague Lead is cluttered Reader is not drawn in at all	GOOD Headline entices reader to go to the lead to see if the story is worth reading Contains strong, active verbs and short, simple words *Reader not drawn in immediately	WOW! Headline is catchy; It makes the reader want to continue to the story; Is positive and specific Uses strong, active verbs and short, simple words Draws in the reader - makes reader want to read more Is focused, short and memorable
Style & Grammar	POOR Contains Style errors and grammatical, punctuation and spelling errors Language is frequently unclear; no sentence structure	ADEQUATE Contains four or five Style errors and grammatical,punctuation and spelling errors. Language is frequently unclear; no sentence structure	GOOD Contains two or three Style errors Contains two or three grammatical, punctuation and spelling errors *Language is clear; good sentence structure	WOW! Limited Style or grammar error Rules of grammar, usage and punctuation are followed *Language is clear and precise; excellent sentence structure
Organization & Structure	POOR Structure & organization are not evident Paragraphs are disjointed and lack transition of thoughts	ADEQUATE Structure & organization detract from the message of the writer Paragraphs are disjointed and lack transition of thoughts Sentences are choppy (too short) or wordy (too long) Inverted pyramid format not used	GOOD Structure & organization of the story is easy to follow Paragraph transitions are presented and maintain the flow throughout the story *Inverted pyramid format used somewhat	WOW! Structure & organization of the story is clear and easy to follow Paragraph transitions are present and logical and maintain the flow of thought throughout the paper Sentences are short (no more than 25 words, usually) Paragraphs are short *Inverted pyramid format applied
News Value	POOR Reader is left wondering why story was written No news value *Story holds no interest and value	ADEQUATE Some interest in the event generated as a result of the story Story holds little interest and value	GOOD Significant interest in the event generated as a result of the story Story is interesting and valuable	WOW! Extreme amount of interest in the event generated as a result of the story Story is interesting and valuable
Format	POOR Ineffective lead Inappropriate content Page number not included Media contact info not included Did not use client's letterhead No ### at end	ADEQUATE Release lacks the designated format Ineffective lead Media contact info is not included Did not use client's letterhead Page number not included No ### at end *Content is questionable	GOOD Release follows designated format guidelines Lead is effective Used client's letterhead Media contact info included, but not placed correctly Page number included ### at end *Content is, for the majority, appropriate	WOW! Release follows designated format guidelines Effective lead Profile is the appropriate length as described for the assignment Used client's letterhead Media contact info included & placed correctly Page number included ### at end Content is appropriate

Peer Response	POOR	ADEQUATE	GOOD	WOW!